Goodway Group · 1 month ago
Global Media Planner
United States
Full-time
Remote
Senior Level
6+ years expGoodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. The Global Media Planner is responsible for cross-channel media planning and orchestration across retailer media network accounts, ensuring campaigns are strategically aligned with audience and investment goals.
AdvertisingInternet
No H1B
Responsibilities
Lead cross-channel media planning for assigned advertiser accounts, ensuring channel mix aligns with audience strategy, KPIs, and campaign objectives
Develop investment allocations across onsite (sponsored listings, onsite display) and offsite (CTV, programmatic, digital audio, video) channels
Partner closely with RMN sales, product, and analytics teams to integrate category and supplier insights into media plans
Leverage past performance and learnings to inform forward-looking strategies for upcoming campaigns and renewals
Ensure media plans are executable and aligned with activation team workflows, SLAs, and performance goals
Collaborate with Media Activation and Analytics teams to translate planning rationale into measurable KPIs and reporting structures
Present data-informed recommendations to RMN stakeholders, providing guidance on audience reach, frequency balance, and investment prioritization
Contribute to quarterly business reviews (QBRs) by providing forward-looking insights, media mix recommendations, and category trend analysis
Qualification
Required
Minimum of 4 years of working in paid digital media, either within account management, strategy, or media, inclusive of Paid Search, Paid Social, and Programmatic (display, native, etc.)
6+ years of holistic marketing and media experience and strong knowledge of the digital media and programmatic ecosystem
4+ years of digital marketing/media experience with a heavy focus on strategy
Strong analytical and problem-solving abilities (creative analytics) with the ability to provide strategic direction to clients and keep them apprised of industry trends to understand market demand and competitive trends
Proven success selling value and business growth over cost savings
Strong business acumen and ability to zoom in, out, and across topics while quickly synthesizing information to add value to client and internal conversations
Ability to manage change well, a motivated self-starter with a team-player mentality
Bachelor's degree or equivalent training in a technical discipline
Preferred
Advanced degree, professional certification, or equivalent training
Company
Goodway Group
90+ years of marketing innovation. Empowering clients to trailblaze through the digital frontier.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Jay Friedman
President
Recent News
2026-01-20
2025-11-15
2025-11-14
Company data provided by crunchbase