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KellyMitchell Group · 1 day ago

Marketing Analyst / Brand Marketing Analyst

New York, NY

Contract

Onsite

Entry, Mid Level

$37.68/hr - $49.54/hr

2+ years exp

KellyMitchell Group is seeking a Marketing Analyst / Brand Marketing Analyst to join their team. This role involves managing campaign setups, optimizations, and reporting within various Demand-Side Platforms (DSPs), as well as analyzing campaign performance data to drive insights for future campaigns.

Human ResourcesInformation TechnologyStaffing Agency

Responsibilities

Manage campaign setup, pacing, and optimization within DSPs such as Yahoo DSP, Amazon DSP, DV360, etc

Execute campaign management workflows: creative trafficking, audience setup, flighting, and reporting to drive reporting

Lead campaign QA and troubleshooting to ensure accurate delivery and reporting

Build and analyze campaign reports to surface insights and inform next steps

Share results from campaign performance data for optimization analysis and post-campaign reporting

Partner with the team and external vendors to execute pilot campaigns and emerging channel tests

Maintain campaign trackers, budgets, and documentation to ensure smooth execution

Contribute to playbooks and process improvements for emerging channel activation

Support cross-channel learning by documenting test outcomes and key learnings

Stay current on new DSP capabilities, ad formats, and targeting innovations within the programmatic landscape

Qualification

DSP managementDigital media planningProgrammatic activationCampaign analysisAudience targetingAnalytical mindsetInterest in digital innovationCollaboration skillsOrganizational skillsCommunication skills

Required

Bachelor's degree in Marketing, Advertising, Communications, or a related field

2+ years of hands-on experience in digital media planning, buying, or programmatic activation

Proven experience managing campaigns directly within DSP platforms such as DV360, Yahoo DSP, or Amazon DSP

Strong understanding of programmatic media fundamentals, including audience targeting, bidding strategies, optimization techniques, and key performance metrics

Highly analytical mindset with the ability to interpret campaign data, generate insights, and recommend actionable optimizations

Excellent organizational skills with the ability to manage multiple campaigns simultaneously while maintaining accuracy and accountability

Strong collaboration and communication skills, with the ability to work effectively across cross-functional teams

Passion for digital innovation and a keen interest in emerging programmatic channels