BSH Home Appliances Corporation - North America · 4 hours ago
Sr Trade Marketing Manager
Charlotte, NC
Full-time
Onsite
Mid, Senior Level
$92K/yr - $122K/yr
5+ years expBSH Home Appliances Corporation is a leading manufacturer of home appliance brands Bosch, Gaggenau, and Thermador. They are seeking a Senior Trade Marketing Manager to lead the development and execution of strategic trade marketing initiatives that drive brand growth and optimize retail performance.
Consumer Goods
Responsibilities
Lead the development and execution of comprehensive trade marketing strategies to maximize in-store visibility, optimize display construction, and strengthen overall brand presence
Provide strategic direction to sales, merchandising, and cross-functional teams in designing high-impact in-store display concepts that elevate consumer engagement and conversion
Oversee vendor and supplier partnerships, negotiating timelines, budgets, and performance standards to ensure high-quality fabrication and installation of retail fixtures and promotional materials
Ensure all in-store and trade marketing elements fully align with brand strategy, retailer requirements, and long-term business goals
Own end-to-end project planning, including the creation, management, and optimization of detailed timelines, budgets, and resource allocations for all display-related initiatives
Conduct advanced performance analytics, including ROI, consumer impact assessments, and channel effectiveness reports, and present insights to senior leadership with recommended strategic actions
Manage and guide day-to-day communications with internal teams, external agencies, and vendors, ensuring flawless execution and alignment across all touchpoints
Build and nurture strong relationships with key customer stakeholders, acting as a trusted advisor and strategic partner to drive account growth, profitability, and long-term business success
Oversee customer communication and compliance related to material distribution, ensuring adherence to all customer processes and operational standards
Deliver high-impact presentations to senior internal and external stakeholders. Develop compelling, visually polished PowerPoint decks that support strategic initiatives and influence decision-making
Qualification
Required
Bachelor's degree (Marketing or Business Administration)
5-7 Years of Experience (Sales/Marketing)
Strong verbal and written communication skills
Attention to detail
Ability to work with deadlines
Ability to work independently with limited supervision
Domestic Travel by car, airplane, boat, etc. - can include overnight and weekends
Must be able to drive to visit assigned accounts daily in territory
Must have an active driver's license in good standing with the DMV
Travel Percentage – 50%
Benefits
Medical, dental, vision, life insurance, short and long term disability benefits, employee assistance program (EAP), Healthcare and Dependent Care Flexible Spending Accounts (FSA), and Health Savings Account (HSA) participation starting on the first day of the calendar month following date of hire.
Wellness Plan that allows participating employees to earn lower medical care premiums.
401(k) Retirement Plan starting on the first day of the calendar month following 30 days of service. The plan provides a fully vested 100% employer match on the first 4% of compensation contributed and also includes an annual employer-funded profit sharing contribution dependent on company profitability.
Two weeks of paid vacation for all non-temporary status new hires below Director level positions. Vacation entitlement increases based on years of service with BSH.
Unlimited paid vacation for all Director and above level positions.
The greater of (a) 40 hours of paid sick leave or (b) state or local minimum requirements for paid leave (Non-Production Line).
40 hours of paid personal leave (Production Line).
12 days of paid holidays per year (max 8 hours paid per day).
Adoption Reimbursement Program, Perks at Work, and BSH Employee Purchase Program.
BSH provides ongoing product training, uniforms, computer tablet, cell phone and a company vehicle for eligible positions.
Company
BSH Home Appliances Corporation - North America
A Bosch Group company, BSH Home Appliances Corporation produces and markets small and major home appliances that are known across North America for their high-quality and superior innovation.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jesús Egido Roldán
Senior VP - CFO Region North America
Christy Mahlow
Digital Partnerships
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