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Spectrum · 3 months ago

Sr. Specialist, Programmatic Partnerships - Ad Sales

New York, New York

Full-time

Onsite

Mid, Senior Level

3+ years exp

Spectrum Reach, the advertising sales business of Charter Communications, Inc., provides custom advertising solutions for clients. The Senior Specialist, Programmatic Partnerships role focuses on managing revenue partnerships and leading sales operations initiatives to enhance programmatic business growth.

Digital EntertainmentInternetTelecommunications

No H1B

Responsibilities

Assist in the development and execution of strategic plans for each partner

Respond to partner requests for information, demand opportunities, and deal/marketplace troubleshooting in a timely and detailed manner

Schedule and manage partner touchpoints (in person/ virtual) to keep abreast of our partners’ product updates, initiatives, as well as answer partner questions and discuss strategic growth opportunities

Evaluate and escalate operational needs for each partner to internal stakeholders and support teams

Provide input on new partners and demand opportunities

Achieve and surpass established revenue goals

Socialize Spectrum Reach’s unique value proposition to raise awareness in market – e.g., Pub Spotlights, proactive sharing of sales collateral, etc

Build and update partner scorecard, identifying unique value props across partners

Partner with Direct Sales team on lead generation by leveraging partners and sharing insights from indirect demand channels

Own programmatic marketplace intake requests and QA’ing (PMPs/DSP deal library deals, curation marketplaces, open exchange, partner-sourced deals) with support from ad operations and yield teams

Lead deal/marketplace activation and ongoing management with partners; clearly communicating deal parameters to partners, establishing process for monitoring deals, and escalating any issues to internal and external partner support teams

Serve as lead for programmatic sales reporting (National + Local) across several SSPs data feeds and internal reporting dashboards; work closely with Business Intelligence team to regularly audit and ensure cross-platform data integrity and accuracy

Partner w/ Yield to glean insights into inventory utilization and suggest optimizations to maximize revenue generation

Collect feedback from dashboard users and translate needs to BI team for evaluation and execution; manage an ongoing cadence to track progress against reporting improvements

Provide reporting training to sales leaders and cross-functional leaders

Provide reporting to support growth areas across National, Local and Category sales on a cadenced and ad-hoc basis

Provide support to client-facing sales teams, including insights across partner deals and acting as a point-of-contact between Direct Sales and Partner teams to mediate discussions around revenue opportunities, programmatic activation, and technical/operational needs

Provide SSP invoices to Finance team and ensure billing workflows align with internal needs

Collaborate with internal marketing teams on sales materials to fulfill partner and internal needs (QBR decks, case studies, co-marketing/press opportunities); serve as internal consultant for programmatic

Partner w/Product and Activation teams to evaluate and execute on technical requirements for internal/external platform integrations and supply enablement

Qualification

CTV programmatic salesPortfolio managementSSP experienceDSP experienceRetail Media NetworksPartner managementSales operationsBusiness operationsCommunication skills

Required

3+ years of CTV programmatic sales experience in a revenue-impacting capacity

3+ years of experience managing a portfolio of demand partners, including SSPs, DSPs, and Retail Media Networks

Hands-on-keyboard experience in an SSP (e.g. Freewheel, Magnite, Index Exchange, PubMatic)

Bachelor's degree in business or equivalent combination of education and work experience

Benefits

Comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.

Company

Spectrum

Glassdoor3.3

Spectrum is a cable telecommunications company that offers a range of home entertainment and information services. It is a sub-organization of Charter Communications.

Founded in 1989

Stamford, Connecticut, USA

10001+ employees