Agfa · 1 month ago
Enterprise Imaging Marketing Director
United States
Full-time
Remote
Director/Executive
7+ years expAgfa HealthCare is a division of the Agfa-Gevaert Group focused on providing Imaging IT software solutions for healthcare professionals. The Enterprise Imaging Marketing Director is responsible for driving marketing and sales enablement strategies for the Enterprise Imaging platform in North America.
Health CareIndustrialManufacturingMedical DevicePrinting
Responsibilities
Grow the NA Enterprise Imaging business by developing, driving, monitoring, and leading sales and marketing programs and tactics for upgrading existing accounts, capturing net new clients, and upselling and cross-selling opportunities that achieve regional order intake, revenue and profitability goals
Expert in positioning and promoting Cloud/SaaS and Artificial Intelligence (AI) solutions to drive market penetration, accelerate customer acquisition, and deliver measurable growth through compelling value propositions and go-to-market strategies
Develop and operationalize targeted sales placemats aligned to key account priorities and value propositions to drive engagement and revenue
Lead RFP optimization—standardize intake, templates, and review checkpoints—to streamline proposal operations and improve win rates
Design and manage Install Base (IB) programs that expand share of wallet, strengthen retention/referenceability, and enable cross-sell/upsell motions
Plan and execute local events and tradeshows (including pre-event content, onsite activation, lead capture, and post-event follow-up) in collaboration with the global team, to build a qualified pipeline and deepen customer relationships
Ensure marketing metrics alignment—win/loss analysis, market share tracking, funnel conversion, velocity, and campaign ROI—to inform strategy and optimize outcomes
Assess business success parameters (wins/losses, funnel volume, velocity, sales performance, order intake, revenue generation, margin)
Build and maintain analytics dashboards (e.g., CRM/BI) that provide timely visibility into pipeline health, market share trends, and performance KPIs for leadership and field teams
Collaborate cross-functionally with Sales, Customer Success, Product, and Global Marketing to align plays, messaging, reference sites, and partner motions that amplify IB and event strategy
Establish continuous improvement loops: feed win/loss insights back into sales placemats, proposals, and campaign targeting to raise conversion quality and velocity
Qualification
Required
7–10+ years in marketing, sales enablement, or growth roles; experience in enterprise software as a service (Cloud/SaaS) or healthcare IT preferred
Proven track record supporting RFP processes end-to-end (intake, solutioning, bid management, submission, debrief)
Demonstrated success managing IB programs and driving cross-sell/upsell, retention, and referenceability outcomes
Strong command of marketing analytics: win/loss analysis, market share estimation, funnel/velocity modeling, and revenue/margin tracking; proficiency with CRM and BI tools (e.g., Dynamics/Salesforce; Power BI/Tableau)
Hands-on event management experience—planning, budgeting, staffing, content, and lead management for local events and tradeshows
Exceptional cross-functional collaboration, stakeholder management, and communication skills; ability to convert insights into clear sales placemats and executive-ready board materials
Bachelor's degree in Marketing, Business, or related field; MBA is a plus
Minimum of 5 years in the Imaging/Cloud IT industry
Strong communication skills, both verbal and written, are required
Strong, dynamic interpersonal presentation skills required
Excellent organizational skills
Strong customer orientation
Sales focused
Can-do approach
Self-starter
Team-oriented
Business metrics-driven
Monitor funnel and assist in specific client selling strategies
Ability to articulate our unique value proposition to radiologists and IT executives
Play an active role in supporting demand generation
Must be US-based
Marketing experience
Travel requirements - up to 30% of the time
Preferred
Experience in enterprise software as a service (Cloud/SaaS) or healthcare IT
A thorough understanding of the clinical objectives of a diagnostician
Benefits
Training and career development programs
Competitive compensation and benefits package
Company
Agfa
The Agfa-Gevaert Group develops, manufactures and distributes an extensive range of analogue and digital imaging systems and IT solutions, mainly for the printing industry and the healthcare sector, as well as for specific industrial applications.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$217.36MKey Investors
The European Innovation Fund
2025-08-01Post Ipo Debt· $205.47M
2024-02-29Grant· $11.89M
1999-06-01IPO
Leadership Team
Fiona Lam
Chief Financial Officer
Recent News
Company data provided by crunchbase