Esri · 8 hours ago
Sr. Product Marketing Manager - Digital Twin
United States
Full-time
Hybrid
Mid, Senior Level
$92K/yr - $146K/yr
5+ years expEsri is a company focused on innovative mapping technology that allows users to capture and analyze location-based data through their ArcGIS platform. They are seeking a Senior Product Marketing Manager to drive awareness and demand for their products by developing marketing strategies, collaborating with cross-functional teams, and analyzing market trends. The role involves executing product launches, creating content, and monitoring product performance metrics.
3D TechnologyAnalyticsBig DataCivicTechData VisualizationInternet of ThingsMapping ServicesRemote SensingSoftware
No H1B
Responsibilities
Develop go-to-market strategies for Esri products
Spearhead the communication strategy for changes in product functionality, lifecycle, and pricing, both internally and externally, including at events and/or tradeshows
Understand user and buyer needs to create personas, positioning, and messaging
Lead, coordinate, and execute product launches, product releases, internal communications, and multi-channel enablement
Partner with cross-functional teams throughout the product life cycle to communicate key product information as well as drive awareness and adoption of Esri technology
Create engaging content, including web pages, videos, case studies, press releases, advertisements, and product resources
Provide insight into competitive capabilities
Develop and monitor key performance indicators to measure product performance in market
Qualification
Required
5+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
Proven verbal and written communications skills; ability to understand and effectively convey technical information in a non-technical manner
Strong interpersonal skills and thrives in a cross-functional team environment
Experience with current marketing software, systems, and tools
Understanding of common marketing concepts and best practices with experience in applying that knowledge strategically and tactically
Strong project management and problem-solving skills with experience in successfully leading programs or highly visible projects
Self-starter, detail- and task-oriented; able to successfully manage multiple priorities with guidance from leadership
Ability to travel 10-20% for strategic meetings, events and/or tradeshows
Bachelor's in business, marketing, or related field
Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S
Preferred
Demonstrated ability in releasing and creating interest in innovative technology products
Advanced degree (MBA or related field) and/or a geography, computer science, information systems background
Experience communicating and presenting to senior leadership to drive alignment and influence recommendations and trade-offs
Experience with GIS concepts and using GIS applications, especially ArcGIS Pro
Benefits
Industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families)
401(k) and profit-sharing programs
Minimum accrual of 80 hours of vacation leave
Twelve paid holidays throughout the calendar year
Opportunities for personal and professional growth
Company
Esri
Esri is a software company that devolops geographic information system software, location intelligence, and mapping.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Jay Theodore
CTO
Adam Mollenkopf
Real-Time & Big Data GIS Capability Lead
Recent News
Business Wire
2025-12-16
2025-11-28
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