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Virta Health · 2 hours ago

B2B Email and Digital Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$122K/yr - $145K/yr

4+ years exp

Virta Health is on a mission to reverse metabolic disease in one billion people. They are seeking a Marketing Manager who will own the execution and optimization of digital, email, and ABM programs, playing a critical role in the demand generation team to enhance engagement and performance.

DiabetesHealth CareMedicalPersonal Health

Responsibilities

Manage and execute digital, email, and ABM strategies across platforms; optimize for engagement, conversion, and lead generation

Own the day-to-day management of email workflows, including segmentation, personalization, deliverability monitoring, and ongoing A/B testing

Build and maintain targeted audience lists for digital, outbound, and ABM campaigns, partnering with Commercial Ops to ensure data accuracy and proper tracking

Build and refine nurture journeys—across channels, segments, and lifecycle stages—in close partnership with demand gen team members

Track and analyze campaign results, create insights dashboards, and provide data-driven recommendations to improve ROI and efficiency

Collaborate with the commercial optimization team to ensure accurate attribution, lead tracking, and reporting on campaign performance

Get up to speed on 2026 plans and 1H campaigns, step in to run existing projects forward

Ramp up on tools, audiences and workflows

Audit existing campaigns, analyze historical performance

Align closely with sales and consultant relations to understand how to activate channel for greater growth

Build and optimize reporting dashboards

Establish testing plans and create scalable SOPs

Deliver performance insights and recommendations

Qualification

Demand generationPerformance marketingEmail automationAnalytics toolsABM strategiesCampaign managementTechnical skillsAnalytical skillsCollaborationOwnership