Crexi · 7 hours ago
Marketing Director, Crexi Transactions
Los Angeles, CA
Full-time
Onsite
Director/Executive
$170K/yr - $260K/yr
10+ years expCrexi is reimagining commercial real estate with an AI-powered platform, and they are seeking a strategic marketing leader to drive awareness and demand for Crexi's Auction business. This role involves developing marketing strategies to increase bidder participation and generate auction revenue, while ensuring the unique value proposition of Crexi Auctions is communicated effectively across all channels.
Commercial Real EstateMarketplaceReal EstateSaaS
Hiring Manager
Lauren Sakamoto
Responsibilities
Own the end-to-end marketing strategy for Crexi Auctions with one primary goal: drive registered bidders and revenue for every auction
Develop a unified positioning strategy that clearly articulates what differentiates Crexi Auctions — speed, transparency, certainty, buyer network, data advantage, — and ensure that narrative is consistent across all channels and touchpoints
Establish a market intelligence framework to understand buyer behavior, sector trends, competitive dynamics, and macro shifts that influence auction participation — using insights to refine messaging and campaign strategy
Build programs that grow a long-term pipeline of qualified buyers who are ready and motivated to engage in future auctions
Lead the development of integrated demand programs that drive awareness → engagement → bidder registration → bidding activity → revenue
Own marketing activation for each live auction, orchestrating SEM, email, display, retargeting, content, advertising, and social campaigns to hit registered bidder and bidding participation targets
Partner with Sales and Auction Specialists to maximize conversion by delivering the right messaging, timing, and touchpoints for both new and returning bidders
Work cross-functionally with digital, lifecycle, and content teams to scale repeatable auction marketing motions that perform across asset types and audience segments
Measure and report performance across traffic, registrations, bidder quality, bidding activity, and revenue impact — continuously optimizing for efficiency and ROI
As part of the top of the funnel content, partner with the content strategy team to define a thought leadership agenda that positions Crexi Auctions as the most trusted, efficient, and data-driven auction platform in commercial real estate
Identify opportunities to develop asset specific content leveraging paid and earned media
For mid funnel, create content in the form of solution overviews, case studies, testimonials, videos, webinars and deal spotlights. This will require writing content and working with the creative services team to design. Lead webinar creation with the business team
Ensure all content reinforces the Crexi Auctions value narrative: speed, transparency, competitive bidding, pre-vetted buyers, and a proven track record of closing
Qualification
Required
10+ years of experience in performance marketing, demand generation, growth marketing, or marketplace marketing
Experience driving direct response outcomes (registrations, conversions, ROAS) is highly preferred
Storyteller, able to create a differentiated narrative for Auctions overall and deeper content on Hospitality, Retail, etc
Proven track record of running fast-cycle, multi-channel campaigns (SEM, paid social, email, display) that deliver measurable acquisition results
Strong analytical skills, with the ability to interpret funnel data, optimize campaigns in real time, and quickly determine what's working and what's not
Experience building and nurturing high-value audiences— ideally in a marketplace, two-sided platform, or other environment requiring both acquisition and activation
Exceptional writing and messaging ability, with the skill to translate value prop into compelling campaigns that move buyers to act
Deep familiarity with marketing automation, CRM, attribution, and analytics tools, and an ability to use them to guide decisions and refine strategy
Demonstrated ability to operate as a player-coach— balancing strategic direction with hands-on execution
Comfort operating in a fast-paced environment with tight timelines, evolving priorities, and multiple live campaigns running at once
Highly organized, structured, and proactive, with strong project management skills that support multiple auctions concurrently
Benefits
Health, Dental, and Vision insurance
Company
Crexi
Crexi is a technology solution that consolidates commercial real estate tools into a single platform for brokers, investors, and tenants.
201-500 employees
H1B Sponsorship
Crexi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (2)
Funding
Current Stage
Growth StageTotal Funding
$54MKey Investors
Jackson Square VenturesTenOneTen Ventures
2024-04-25Convertible Note
2020-05-22Series C
2020-01-24Series B· $30M
Leadership Team
Michael DeGiorgio
Founder and CEO
Eli Randel
Chief Operating Officer
Recent News
Business Insider
2025-12-03
Company data provided by crunchbase