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TP · 2 days ago

Integrated Account Based Marketing Manager (targeting IT Services)

United States

Full-time

Remote

Senior Level

7+ years exp

TP is a global, digital business services company that delivers advanced services to help brands streamline their business. They are seeking an Integrated Account-Based Marketing Manager to lead targeted multichannel campaigns for their IT Services line, focusing on pipeline growth and revenue through personalized engagement with key accounts.

CRMCustomer ServiceOutsourcingTechnical Support

Growth Opportunities

No H1B

Hiring Manager

Alexa Massiquet

Responsibilities

ABM Strategy & Execution: Develop personalized 1:1 campaigns and scalable 1:Few programs to engage target accounts and buying committees

Collaboration: Partner with Sales, SDRs, and Client Success to align on account plans and marketing priorities, ensuring cohesive go-to-market strategies

Campaign Management: Utilize multi-channel approaches, including paid media, social selling, events, email, and tailored and custom content, to drive pipeline and revenue growth and market share

Data & Optimization: Leverage tools like Salesforce, Demandbase, LinkedIn, and Marketo to track engagement, optimize campaigns, and deliver performance reporting

Content Creation: Develop engaging, account-specific materials, including videos and personalized templates, to support campaigns

Training & Enablement: Educate field teams on ABM tactics and follow-up strategies to ensure seamless execution

Qualification

ABM Strategy & ExecutionMarketoDemandbaseSalesforceLinkedInB2B MarketingAnalytical SkillsSolution OrientationEntrepreneurshipAI ProficiencyData LiteracyProject ManagementCommunication SkillsEmotional IntelligenceOpen-MindednessCritical Thinking