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SAS · 1 month ago

Marketing Analytics Solution Consultant

United States

Full-time

Remote

Senior Level

5+ years exp

SAS is a leader in data and AI, inspiring customers to transform data into intelligence. The Marketing Analytics Solution Consultant will help enterprise clients unlock the value of their marketing data using advanced analytics and AI-powered solutions, collaborating with top-tier clients to deliver actionable insights and optimize marketing performance.

AnalyticsData GovernanceData ManagementEnterprise SoftwarePredictive AnalyticsSoftware

Culture & Values

No H1B

Responsibilities

Consult with clients to understand their marketing analytics needs and design tailored solutions using our software platform

Analyze complex marketing datasets to uncover trends, patterns, and actionable insights

Develop and present data-driven recommendations to improve campaign effectiveness, customer segmentation, and ROI

Collaborate with product, engineering, and sales teams to deliver successful client outcomes

Lead workshops and training sessions to enable clients on analytics best practices

Stay current with industry trends in marketing analytics, data science, and AI

Qualification

Marketing AnalyticsData ScienceData Analysis ToolsMachine LearningSASSQLPythonRGoogle AnalyticsAdobe AnalyticsSalesforce Marketing CloudClient EngagementData VisualizationDigital Marketing KnowledgeSaaS ExperienceCommunication SkillsProblem Solving

Required

Bachelor's or Master's degree in Marketing Analytics, Data Science, or a related field

Minimum 5 years of experience in marketing analytics, data science, or business intelligence within a software vendor, consulting, or enterprise environment

Proven experience with marketing analytics platforms (e.g., SAS, Adobe Analytics, Google Analytics, Salesforce Marketing Cloud)

Strong proficiency in data analysis tools and languages (e.g., SAS, SQL, Python, R)

Proven communication skills with the ability to present complex findings to non-technical stakeholders

Demonstrated experience applying marketing data science solutions in one or more of the following industries: financial services, retail, or telecommunications

Proven track record of leveraging customer data to drive segmentation, personalization, and campaign optimization in financial services (e.g., banking, insurance, payments)

Experience analyzing omni-channel retail data to improve customer engagement, loyalty programs, and sales performance

Hands-on experience with telecommunications data, such as churn prediction, customer lifetime value modeling, or network usage analytics

Familiarity with industry-specific data sources, regulatory requirements, and business processes relevant to marketing analytics in financial services, retail, or telecommunications

Proven ability to translate complex industry challenges into actionable marketing analytics solutions for enterprise clients

Equivalent combination of related education, training and experience may be considered in place of the above qualifications

Preferred

Experience with machine learning models for marketing applications (e.g., churn prediction, customer lifetime value)

Familiarity with data visualization tools (e.g., Power BI, Tableau)

Knowledge of digital marketing channels and campaign measurement

Experience working in a SaaS or software vendor environment

Benefits

Comprehensive medical, prescription, dental and vision plans.

Medical plan options include: PPO with low annual deductible and copays.

HDHP combined with a health savings account with a contribution from SAS (no access to on-site health care center).

Onsite Health Care Center (HQ) that’s free to employees and family members enrolled in the PPO plan. There’s a pharmacy too! Not local to HQ? The pharmacy will ship prescriptions for no additional charge!

An industry-leading 401k plan.

Tuition Assistance Program and programs and resources to support your development

Generous time away including vacation time, a variety of paid holidays, and our much-loved U.S. Winter Wellness Break between December 25 and January 1.

Volunteer Time Off, parental leave and unlimited paid sick days.

Generous childcare benefits for all full-time employees.