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Outdoor Cap Company · 1 hour ago

Legendary Marketing Lead

Bentonville, AR

Full-time

Onsite

Mid Level

3+ years exp

Outdoor Cap Company is relaunching its Legendary Headwear brand with a bold new vision. They are seeking a Marketing Lead to blend brand and campaign leadership, deeply understand the business, and bring its story to life across various channels.

AdvertisingE-CommerceFashionLifestyleManufacturingMarketing

Responsibilities

Develop integrated marketing plans that reflect Legendary Headwear goals, seasonal focuses, and customer needs

Partner with functional channel specialists across digital, social, experiential, retail marketing, and email to execute campaigns with consistency and clarity

Translate objectives into creative briefs, messaging frameworks, and activation plans that support Legendary program and business priorities

Manage campaign level budgets with the Director of Marketing, ensuring resources are allocated effectively and plans remain on track

Own the Legendary Headwear marketing calendar including launches, programs, partnerships, and major selling moments

Ensure alignment with sales, creative, digital, operations, and leadership teams

Maintain visibility into milestones, timelines, and deliverables to ensure smooth execution

Become an expert on the Legendary business including its customer segments, market dynamics, and brand positioning

Be a product evangelist by learning and appreciating the product attributes and audiences

Serve as the internal voice of Legendary Headwear, ensuring all marketing output reflects the brand’s tone, priorities, and objectives

Act as liaison between Legendary Headwear leadership and the marketing organization

Comfort and experience working with a creative production team

Partner with sales teams to understand customer needs, account priorities, and opportunities for growth

Support co-branded, experiential, and field marketing initiatives that strengthen customer relationships and drive demand

Ensure that messaging and creative assets are tailored appropriately for each channel and audience

Work with digital marketing teams to support performance marketing, email campaigns, website merchandising, and content needs

Coordinate with social media teams on storytelling, influencer partnerships, and channel specific content that aligns with Legendary audiences

Track campaign performance and marketing KPIs including awareness, engagement, demand generation, and customer activation

Monitor spend pacing and provide clarity on investment levels, efficiencies, and return on marketing initiatives

Summarize learnings and provide recommendations that guide future marketing plans and decisions

Qualification

Campaign managementBrand managementCross functional collaborationDigital marketingProject managementInterest in sportsCommunication skillsDetail oriented

Required

Three to five years of experience in campaign management, brand management, or cross functional marketing roles

Experience supporting integrated marketing campaigns across multiple channels

Ability to travel occasionally throughout the year

Strong campaign and project management skills with the ability to coordinate across multiple marketing touchpoints

Ability to turn business needs, customer insights, and market trends into clear marketing plans and actions

Comfortable working between strategic planning and day to day execution

Excellent communication skills with strong cross functional collaboration instincts

Understanding of marketing channels across digital advertising, organic social, email, experiential marketing, and partnerships

Detail oriented, proactive, and highly organized with strong follow through

Must be able to remain in a stationary position (seated) 80% of the day and occasionally reach, bend, and move inside the office to access files and product

Required to have close visual acuity to perform computer tasks and operate other office machinery

The person in this position frequently communicates internally and externally and must be able to exchange accurate detailed information in a clear, professional manner