Houston Chronicle · 3 hours ago
Manager, Marketing Strategy & Planner
Dallas, TX
Full-time
Onsite
Entry, Mid Level
2+ years expHouston Chronicle is seeking a Marketing Strategic & Planning Manager who will serve as a senior media strategist. The role involves creating unique programming for the sales team, collaborating with marketing teams, and developing strategies that leverage media assets to drive B2B sales efforts.
News
Responsibilities
Help create unique programming for the Hearst Texas Media sales team
Work with Hearst marketing teams to design programs that leverage Hearst media assets across Texas
Proactively provide B2B efforts to accelerate sales, cultivate relationships and garner new business
Work with the Hearst Strategic media planning team to provide market insights, develop custom audience strategies and compelling presentations
Help respond to critical RFP’s and sales proposals
Strong media strategy and planning skills that will bring together campaign and sponsorship opportunities across Hearst Texas markets
The ability to tell the story by conveying the campaign vision, strategy and capabilities
Ability to present well and comfortable leading a presentation with clients and leadership
Understand the nuances to strategic campaign development including the best target demographics, best time to run and which mediums
A firm grasp of digital platforms including digital media, native advertising, audience data and social media
Ability to collaborate with sales, marketing, advertising, and product teams to facilitate a comprehensive plan
Ability to support market research to help determine desired customer profile and strategy
Analytical skills that help develop and interpret campaign insights
A creative mind to help ad campaigns stand out from the competition
A strong communicator that can convey the vision of an ad campaign to sales executives and clients
Qualification
Required
Strong media strategy and planning skills that will bring together campaign and sponsorship opportunities across Hearst Texas markets
The ability to tell the story by conveying the campaign vision, strategy and capabilities
Ability to present well and comfortable leading a presentation with clients and leadership
Understand the nuances to strategic campaign development including the best target demographics, best time to run and which mediums
A firm grasp of digital platforms including digital media, native advertising, audience data and social media
Ability to collaborate with sales, marketing, advertising, and product teams to facilitate a comprehensive plan
Ability to support market research to help determine desired customer profile and strategy
Analytical skills that help develop and interpret campaign insights
A creative mind to help ad campaigns stand out from the competition
A strong communicator that can convey the vision of an ad campaign to sales executives and clients
2-3 years' experience in a fast-paced Agency, Sales and marketing organization
Direct experience working in/or alongside Sales/Marketing
Understand the B2B sales process and the role of marketing support
Proficient in Microsoft Office especially PPT
Highly organized and able to shift priorities quickly
Ability to work and garner support cross-departmentally
Preferred
Comfortable with presenting and leading calls including with clients
Keen attention to detail
Exceptional communication skills
Not afraid to ask questions
Capable of meeting tight deadlines
Clear team-player attitude
Comfortable with rolling with the punches
Company
Houston Chronicle
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501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Chris Stegman
Chief Revenue Officer
Henry Ford
Chief Revenue Officer
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