JPMorganChase · 14 hours ago
Public Site SEO, GEO, Digital Acquisition Associate
JPMorganChase is a leading financial services firm focused on helping clients achieve their financial goals. The Public Site SEO, GEO, Digital Acquisition Associate will drive organic growth and discoverability through advanced SEO and local search optimization, collaborating with various teams to enhance the digital user experience.
Asset ManagementBankingFinancial Services
Responsibilities
Develop and execute SEO strategies for Wealth Management across chase.com and jpmorgan.com, with a focus on GEO and local search optimization and advisor website discoverability
Lead cross-functional initiatives that connect SEO insights to digital marketing and acquisition strategies
Monitor and analyze SEO performance metrics to inform both technical (site architecture, page speed, schema) and front-end (content, UX/UI) enhancements for continuous improvement
Analyze and map user journeys to identify friction points and opportunities for improvement, especially in local, cross-line of business (XLOB), and advisor-related search flows
Experience collaborating with product, UX/UI, and analytics teams to deliver measurable improvements in both search performance and user experience
Enhance site navigability and the discoverability of products, features, and advisor content to drive acquisition and engagement
Partner with Field Marketing, design, data & analytics, vendors, and product teams to enhance advisor website content and track performance
Collaborate with the internal SEO Center of Excellence (COE) to ensure alignment with best practices and emerging search technologies
Collaborate with the Marketing Experimentation Lead to design, execute, and analyze experiments aimed at improving SEO, local search, and advisor website performance
Manage vendor relationships for content creation, website development, and design services
Lead the strategy and ongoing optimization of branch and advisor profile pages and related website experiences, ensuring content is compelling, accurate, and locally discoverable
Leverage AI-powered search technologies (LLM) to enhance content relevance, user experience, and organic acquisition
Conduct regular competitive analysis and utilize AI-driven insights to stay ahead of industry trends and competitor strategies
Present SEO and site performance metrics to business partners and leaders to evidence impact and upcoming opportunities, connecting SEO performance data to broader business and acquisition strategies
Stay informed on digital marketing trends, local search best practices, and AI-powered search advancements
Qualification
Required
Bachelor's degree in Marketing, Business, Analytics, or a related field
3+ years of relevant experience
Experience in SEO strategy, local search optimization, digital content development, or advisor website management
Excellent executive communication, presentation, and collaboration skills
Strong analytical skills and proficiency in SEO and AI-powered tools (e.g., Adobe Analytics, BrightEdge, SEMrush, ChatGPT, Gemini)
Experience developing or refining new test (experimentation) concepts, learning from and socializing results, and iterating quickly
Benefits
Comprehensive health care coverage
On-site health and wellness centers
A retirement savings plan
Backup childcare
Tuition reimbursement
Mental health support
Financial coaching
Company
JPMorganChase
With a history tracing its roots to 1799 in New York City, JPMorganChase is one of the world's oldest, largest, and best-known financial institutions—carrying forth the innovative spirit of our heritage firms in global operations across 100 markets.
H1B Sponsorship
JPMorganChase has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3471)
2024 (3469)
2023 (3395)
2022 (3594)
2021 (2515)
2020 (2495)
Funding
Current Stage
Public CompanyTotal Funding
unknown1998-02-01IPO
Leadership Team
Recent News
2025-12-19
2025-12-12
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