Be LOVE™ · 1 month ago
Senior Graphics Designer
New York, New York, United States
Full-time
Onsite
Senior LevelBe LOVE™ is building the future of beverages and is seeking a Senior Graphic Designer to join their NYC office. The role focuses on executing and scaling packaging systems while collaborating with various teams to create impactful designs across print and digital platforms.
Retail
Responsibilities
Lead the execution, scaling, and production of packaging mechanicals across product lines
Translate initial packaging concepts into finalized, print-ready files that meet brand and production specifications
Develop and manage die lines, print specs, color callouts, and material guidance across multiple substrates and vendors
Collaborate directly with printers, suppliers, and co-packers to ensure accuracy and consistency from proof to shelf
Maintain organized asset libraries, packaging hierarchies, and version control across all SKUs
Extend packaging and brand systems into launch campaigns, retail collateral, and omnichannel marketing
Support the development of campaign visuals, retail displays, and promotional assets that bring our brands to life
Partner cross-functionally with Founders, Marketing, and Innovation teams to translate strategy into impactful creative
Design high-performing digital assets for Meta, TikTok, Amazon, and eCommerce platforms
Concept and design for email, SMS, and paid social campaigns, optimizing for platform-specific performance
Collaborate closely with the Creative Director to evolve packaging and visual systems
Provide art direction support for photo shoots, renderings, and asset development
Stay informed on packaging trends, sustainable materials, and digital design innovation
Manage projects with strong organization and attention to detail in a fast-paced, entrepreneurial environment
Qualification
Required
Deep expertise in packaging production, mechanicals, and print systems
Strong fluency across digital and brand channels
Experience in leading the execution, scaling, and production of packaging mechanicals across product lines
Ability to translate initial packaging concepts into finalized, print-ready files that meet brand and production specifications
Experience in developing and managing die lines, print specs, color callouts, and material guidance across multiple substrates and vendors
Ability to collaborate directly with printers, suppliers, and co-packers to ensure accuracy and consistency from proof to shelf
Experience in maintaining organized asset libraries, packaging hierarchies, and version control across all SKUs
Experience in extending packaging and brand systems into launch campaigns, retail collateral, and omnichannel marketing
Ability to support the development of campaign visuals, retail displays, and promotional assets
Experience in designing high-performing digital assets for Meta, TikTok, Amazon, and eCommerce platforms
Ability to concept and design for email, SMS, and paid social campaigns, optimizing for platform-specific performance
Experience in collaborating closely with the Creative Director to evolve packaging and visual systems
Ability to provide art direction support for photo shoots, renderings, and asset development
Knowledge of packaging trends, sustainable materials, and digital design innovation
Strong organization and attention to detail in a fast-paced, entrepreneurial environment
Company
Be LOVE™
We represent more than hydration.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase