Good Reason Houston · 1 month ago
Associate, Digital Engagement Operations | Advocacy Team
Houston, TX
Full-time
Hybrid
Entry Level
$55K/yr - $55K/yr
1+ years expGood Reason Houston is dedicated to ensuring every child in Houston has access to a world-class public education. The Associate, Digital Engagement Operations will manage the advocacy CRM and digital analytics systems, enabling targeted mobilization efforts in support of the organization's policy priorities.
Education Management
Responsibilities
Administer the Advocacy CRM, by managing data hygiene, deduplication, tagging, list imports/exports, and accurate engagement tracking to ensure information is reliable and actionable
Maintain current, comprehensive records for parents, partners, volunteers, trustees, and supporters across GRH and GPS efforts, ensuring alignment with organizing, advocacy, and fundraising needs
Build and maintain simple, scalable data structures (lists, tags, custom fields) that enable effective organizing workflows, advocacy campaigns, and advancement pipelines
Partner with the Research & Data and Operations departments to uphold data standards, privacy practices, and consistent system use across the organization
Design, build, and maintain dashboards and update processes that track departmental priority progress and monitor inputs to enterprise OKRs and targets, ensuring information remains current, accurate, and accessible to key stakeholders supporting mobilization and advocacy decision-making
Monitor supporter journeys across the engagement funnel and regularly identify participation drop-off patterns, surfacing clear, actionable insights that inform adjustments to outreach, onboarding, and leadership pathways
Produce timely, concise monthly and quarterly updates that translate supporter data into actionable insights and recommendations for the GRH Advocacy department and Houston GPS teams, supporting strategy refinement, pacing, and resource allocation
Monitor website, email, and social media analytics to understand reach, engagement, and conversion across digital channels, ensuring visibility into how supporters interact with GRH and GPS content
Connect digital analytics with field and event participation data to build a more complete picture of supporter behavior across channels and identify patterns that inform targeted mobilization
Analyze the effectiveness of digital outreach tactics and surface clear insights and recommendations that inform decisions about which strategies to sustain, adjust, or discontinue based on performance and audience engagement
Translate digital performance trends into insights that strengthen outreach targeting, improve supporter progression across engagement pathways, and reinforce mobilization efforts tied to GRH’s advocacy and enterprise priorities
Execute digital outreach and follow-up to targeted audiences in coordination with the Advocacy team and Communications, ensuring messages are timely, accurate, and aligned to campaign goals
Schedule, segment, and send communications to parents, partners, and supporters across email and text platforms, ensuring alignment with campaign timelines, event calendars, and mobilization priorities
Build and maintain simple, automated communication flows that provide timely follow-up, reinforce key calls to action, and help supporters progress from initial contact to deeper engagement and leadership opportunities
Coordinate closely with the Communications and Research & Data departments to align lists, messaging, and metrics across GRH and GPS, ensuring consistency and accuracy in all engagement workflows
Participate in campaign and event planning meetings to ensure data, tracking, and outreach workflows are incorporated from the outset, and confirm that monitoring tools and CRM fields accurately reflect intended outcomes
Provide regular insights to the Advocacy team on what’s working, what’s not, and where additional coordination could strengthen outreach, engagement, and mobilization results
Qualification
Required
1–3 years of experience in digital marketing, communications, or related field
Familiarity with social media platforms and management tools
Strong comfort with website updates and quality assurance (WordPress, Wix, or similar)
Experience using CRMs or email marketing platforms (EveryAction, Mailchimp, etc.)
Ability to track and report analytics (Google Analytics, Meta Insights, etc.)
Excellent organization and attention to detail
Strong written communication and messaging adaptability
Comfortable troubleshooting and coordinating fixes with vendors when needed
Preferred
Experience with paid digital campaigns (ads and boosted posts)
Content creation skills such as graphics or short-form video (Canva, CapCut, etc.)
Experience in advocacy, civic engagement, or political campaigns
Understanding of accessibility and inclusivity in digital content
Benefits
401(k) (automatic 3% employer contribution)
Life, medical, dental and vision insurance packages
35 paid time off days per calendar year
19 paid holidays per year
Company
Good Reason Houston
Good Reason Houston imagines a future where every child, in every neighborhood, excels in a world-class public school and thrives in the Houston of tomorrow.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Faria Dhamani
Chief Financial Officer
Ashley Cash
Chief Operating Officer
Company data provided by crunchbase