SMG - Service Management Group · 1 day ago
Senior Marketing Operations Manager
United States
Full-time
Remote
Senior Level
5+ years expSMG is a leading unified experience management (UXM) provider, primarily serving restaurants, retailers, and other multi-location consumer businesses. They are seeking a Senior Marketing Operations Manager to own and elevate their marketing technology ecosystem, focusing on HubSpot architecture, analytics, and cross-functional alignment to enhance the demand engine.
ConsultingMarket ResearchPublishingSocial Media Management
Responsibilities
Own and administer the full HubSpot suite (Marketing, Sales, Service, CMS, and Operations Hub) including architecture, automation, reporting, data quality, and platform optimization
Design and maintain scalable workflows, lifecycle stages, lead scoring models, nurture programs, and global campaign tracking frameworks
Build and evolve multi-touch attribution reporting and dashboards spanning HubSpot, Pendo, and Salesforce
Define, track, and report on marketing KPIs and revenue-impact metrics (MQLs, SQLs, funnel conversion rates, pipeline velocity, CAC, LTV:CAC, ROAS, etc.)
Translate data into actionable insights that shape campaign strategy, budget allocation, and channel performance optimization
Partner closely with Demand Gen, Content, Product Marketing, and Sales to plan and execute integrated campaigns across paid, organic, email, events, and partnerships
Ensure tight alignment with Sales Ops to maintain clean handoffs, harmonized lifecycle definitions, and a unified revenue funnel
Lead data governance, including enrichment, deduplication, segmentation, and compliance with GDPR, CCPA, and CAN-SPAM
Conduct recurring system and database audits to proactively identify improvements and ensure platform health
Create documentation, templates, and scalable processes that enable the team to move quickly without sacrificing accuracy
Stay ahead of HubSpot releases and industry best practices, proactively recommending improvements
Qualification
Required
Bachelor's degree or equivalent work experience required
5–7 years of B2B SaaS marketing operations or revenue operations experience
Deep HubSpot expertise—advanced proficiency with workflows, lists, properties, reporting, custom objects, sequences, and campaign tools
Proven success designing and scaling demand generation systems that drive measurable pipeline and revenue impact
Comfortable with light technical work: REST APIs, webhooks, Zapier/Make, HTML/CSS for emails/landing pages, and basic regex
Strong analytical skills with mastery in Excel/Google Sheets; experience with Looker Studio, Tableau, or similar tools (SQL is a plus)
Familiarity with ABM platforms (N.Rich, Outreach, RollWorks, etc.) and intent data
Detail-oriented, process-driven, and committed to data accuracy
Benefits
Work hard, have fun environment – We work hard to deliver a fulfilling, exciting workplace environment for each SMG employee.
Value-driven culture where we connect, collaborate & co-create.
Remote-first company (fully remote).
Unlimited PTO.
Tech provided.
Company
SMG - Service Management Group
SMG delivers the future of Unified Experience Management®, empowering brands to engage customers and employees like never before.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$2.36MKey Investors
Brentwood Associates
2021-10-04Private Equity
2021-10-04Acquired
2010-01-19Series Unknown· $2.2M
Leadership Team
Bill Fromm
Co-Founder
Jerry Dunne
Chief Operating Officer
Recent News
Business Wire
2023-10-17
Company data provided by crunchbase