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StackAdapt · 4 hours ago

Senior Client Analytics Partner - ecommerce, Retail & CPG

United States

Full-time

Remote

Senior Level

5+ years exp

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. The Senior Client Analytics Partner plays a critical role in shaping how ecommerce clients use data to optimize performance across channels, focusing on building measurement frameworks and uncovering customer journey insights.

Ad RetargetingAd TargetingAdvertisingAdvertising PlatformsDigital MarketingMachine LearningMarketingMobile AdvertisingVideo Advertising

Comp. & Benefits

Responsibilities

Partner with retail, CPG & ecomm clients to design measurement strategies that link media performance to business outcomes such as ROAS, CPA, lifetime value, and funnel efficiency

Leverage platform measurement solutions, in-house reporting solutions, and advanced analytics tools to surface trends, make recommendations to optimize media investment

Inform go-to-market strategies specific to eCommerce measurement solutions

Translate complex datasets, including product performance, conversion funnels, attribution, and audience segmentation, into actionable insights and strategic recommendations

Lead senior-level client-facing deliverables and measurement discussions, ensuring stakeholders understand both the “what” and the “why” behind performance

Guide clients through test-and-learn roadmaps tailored for ecommerce, including experiments on promotions, audience strategies, product launches, and seasonal campaigns

Assess how on-site experiences such as personalization, UX design, and conversion optimization influence paid media performance — and provide recommendations on how media and site optimization strategies can work in tandem to improve business outcomes

Mentor and coach junior analytics partners, elevating the team’s capability in ecommerce analytics and storytelling with data

Collaborate with cross-functional teams (Account Management, Sales, Product, Marketing, Data Science) to refine tools, reporting templates, and best practices specific to ecommerce

Contribute to industry thought leadership through case studies, white papers, or client workshops that highlight StackAdapt’s ecommerce analytics expertise

Qualification

Ecommerce metricsAdvanced analytics toolsData visualizationProgrammatic advertisingTest-Learn roadmapsSite optimization principlesMarketing technology ecosystemsData storytellingInterpersonal skillsCollaborative mindset

Required

5 to 7 years of experience in analytics, with at least 3 years focused on ecommerce reporting and performance measurement

Strong command of ecommerce metrics (conversion rate, ROAS, CAC, AOV, LTV, cart abandonment, product/category performance) and the tools that support them (Google Analytics 4, Shopify, BigCommerce, Adobe Analytics, closed loop measurement etc.)

Solid understanding of programmatic advertising and how it ties into ecommerce strategies across channels

Understanding of site optimization principles (UX testing, personalization, conversion flow) and their impact on paid media efficiency and performance

Familiarity with marketing technology ecosystems and integrations (e.g., CDPs, tag management, data pipelines) to ensure seamless connections between media, site analytics, and business outcomes

Proven experience translating complex datasets into narratives that influence senior stakeholders and drive business outcomes

Experience designing and executing test-and-learn roadmaps, including A/B tests, incrementality studies, and attribution modeling for ecommerce

Experience integrating into MMM studies, interpreting results, and aligning fast moving metrics to longer term, slower metrics

Advanced data visualization and technical skills (Tableau, PowerBI, SQL, R, Python, etc.), plus expert Excel proficiency

Familiarity with retail media networks, product feed management, and integration of third-party data sources

Strong understanding of Marketing orchestration across different marketing platforms and channels, including programmatic, DOOH, Video, CTV, Email, and other online and offline channels

Strong interpersonal and communication skills — comfortable guiding senior client conversations and influencing decision-making

A collaborative mindset and ability to mentor peers