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New York Red Bulls · 7 hours ago

Social Content Producer

Harrison, NJ

Full-time

Onsite

Mid Level

$65K/yr - $75K/yr

3+ years exp

The New York Red Bulls are one of 30 Major League Soccer teams, known for their competitive spirit and youth soccer development programs. The Social Content Producer will be responsible for creating engaging, social-first content that enhances the club's digital presence and drives fan engagement across various platforms.

AssociationFitnessSports

Responsibilities

Serve as the creative engine behind the New York Red Bulls social and digital presence, driving cutting-edge ideas that inspire both our fans and our team

Create content across New York Red Bulls, RBNY II, RBNY Academy, and Sports Illustrated Stadium platforms

Contribute to and lead the execution on the club’s social strategy, balancing day-to-day creativity with long-term brand building

Develop content that authentically connects with core fans while also engaging broader, mainstream audiences

Stay on the pulse of social trends to keep the club’s presence fresh, relevant and buzzworthy

Jump on emerging trends with speed, creativity, and boldness to capture attention

Position the Red Bulls as a cultural player beyond sports by crafting content that resonates with everyday audiences, not just soccer fans

Shoot, produce, and edit vertical video for TikTok, Instagram Reels, YouTube Shorts, and more

Execute social posting across platforms with a keen sense of timing, voice, and audience engagement

Transform everyday content – like sideline camera shots or practice clips – into clever, social first content that surprises and delights

Influence and inspire across the organization, encouraging coaches, staff, and players to participate in fun, innovative content

Partner with video and creative teams to ideate and execute campaigns that push boundaries

Act as the point person for influencer engagement, managing influencer partnerships and activities to enhance the brand’s reach

Capture and create content during matchdays, training camps, and other events, including travel to road matches as needed

Showcase not only the game but the personalities, culture and community that defines Red Bulls

Use insights and analytics to shape strategies, measure impact and refine execution

Balance creativity with data-driven decision making to grow the fanbase and drive engagement

Qualification

Content CreationSocial Media StrategyVertical Video EditingGraphic DesignCopywritingPassion for SoccerCollaboration

Required

3–5 years of experience creating content in a digital sports environment

Comprehensive understanding of existing and emerging social media platforms, including Instagram (Reels, Stories, Threads, Channels), TikTok, YouTube, X, Facebook, Snapchat, Reddit, and Discord

Expertise in vertical video shooting and editing

Competent graphic design experience

Comfortable appearing on camera for social content as needed

Excellent copywriting skills with the ability to craft spotless posts in a fast-paced, live sports environment

Highly motivated, collaborative, and self-starting with a passion for working as part of a team