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Chervon North America, Inc · 8 hours ago

Director of Channel Marketing

Naperville, IL

Full-time

Hybrid

Director/Executive

$170K/yr - $205K/yr

10+ years exp

Chervon North America, Inc. is one of the world’s largest power tool and outdoor power equipment manufacturers with a commitment to innovation. As the Director of Channel Marketing, you will lead a team to develop and execute comprehensive marketing strategies that enhance brand equity and drive sales across various channels.

Consumer Goods

Responsibilities

Develop and execute a comprehensive channel marketing strategy that aligns with company growth objectives

Identify, differentiate and prioritize key channel partners and tactics to maximize market reach and revenue

Define annual channel marketing plans, budgets, and performance metrics

Develop and maintain channel pricing strategies that align with corporate margin, revenue, and market-share goals

Ensure pricing supports partner profitability while maintaining competitive positioning

Monitor and enforce pricing compliance across distributors, resellers, and retail/e-commerce partners

Own the planning, development, and rollout of national promotions, including seasonal campaigns, channel specific promotions and online programs

Coordinate with partners to ensure promotional messaging, timing, and execution align with brand guidelines

Oversee the development of promotional assets (POS materials, digital ads, sales tools, etc)

Build and enhance partner marketing programs, co-marketing initiatives, and merchandising programs

Create and maintain partner marketing & go to market toolkit (sales collateral, messaging guide, new product launch materials, training materials, merchandising & point of purchase)

Collaborate closely with Sales, Product, and Brand to support partner success

Lead the development and execution of integrated channel marketing campaigns, including digital marketing, customer events, product launches, promotions, and partner communications

Ensure all campaigns align with brand strategy & guidelines, product positioning, and sales priorities

Track and analyze channel performance metrics, campaign ROI, and partner engagement using data-driven insights

Provide regular reporting and recommendations to senior leadership on program effectiveness and optimization

Continuously refine strategies to improve partner contribution and overall channel efficiency

Lead, mentor, and develop a high-performing channel marketing team

Manage channel marketing budgets and ensure effective allocation of resources and co-marketing funds

Qualification

Channel marketing strategyPerformance measurementLeadership skillsMarketing strategies knowledgeMicrosoft Office proficiencyPublic speakingData analysisProblem-solving skillsCommunication skillsTeam management

Required

Bachelor's degree in business or marketing required

10+ years of relevant experience required

Exceptional knowledge of marketing strategies, concepts and practices

Leadership and performance measurement skills

Senior professional with mature business judgment and strong collaborative style

Exceptional written, verbal, public speaking and communication skills

Self-starter motivated by goals and challenges of rapid roll-out

Superb follow-through, problem-solving and communications skills

Able to compile and analyze performance and sales data to develop metrics that support decision-making for resource allocation and subsequent campaigns

Strong computer skills, especially Microsoft Office (PowerPoint, Excel & Word)