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AMP · 1 month ago

Account Director (Mass Club)

72712

Full-time

Onsite

Director/Executive

$93K/yr - $121K/yr

7+ years exp

AMP is one of North America’s leading sales and marketing agencies specializing in outsourced sales and marketing services. As an Account Director, you will be responsible for developing retailer-specific strategies and ensuring effective execution across various retail channels, while managing client relationships and leading cross-functional teams.

AdvertisingInternetInternet of ThingsMarketingWeb DesignWeb Development

Responsibilities

Lead the creation of retailer-specific plans rooted in shopper behavior, retailer priorities, and brand objectives

Partner with client leads to embed retail thinking into business planning cycles, program briefs, and activation roadmaps

Act as a subject matter expert on priority retailers and RMNs, ensuring internal and client teams stay ahead of retail platform changes, seasonal priorities, and innovation

Collaborate across commerce media, creative, shopper, and sales teams to ensure alignment and integration of strategy across the full funnel

Translate insights into actionable go-to-market plans that connect strategy to execution across both national and retailer-led initiatives

Provide guidance to internal teams (e.g., media, creative, marketing leads) to ensure deliverables ladder up to strategy and meet both client and retailer expectations

Work with RMNs, Vendors, and analytics partners to define success metrics, evaluate impact, and recommend plan optimizations

Coach junior team members and contribute to building a center of excellence for retail knowledge within the agency

Demonstrate product category or retail channel ownership with Marketing and Sales client base to show Agency thought leadership as a consultant

Cultivate strong relationships with client trade, sales and marketing teams, including 3rd party agencies as required, to harmonize cross-functional client communications from inception to analysis of client programs

Oversee proposals and program presentations for effective and efficient resources to meet the client goals and agency revenue targets

Identify new business opportunities within existing clients as well as with extended client base

Synchronize and standardize best practices for client program execution, budgets, tracking, and post-promotional reporting in accordance with company systems and processes

Effective recruiting, hiring, training, and development of direct reports

Activate assignments and encourage partnership with Planning team members to develop category, channel, customer and competitive brand marketplace insights, identify most value consumer targets, communication strategy, innovation opportunities, promotion program objectives, strategies and tactical recommendations for programs, leveraging key consumer/ shopper insights that drive behavior change

Engage, mentor and inspire Agency cross-functional team by teaching the fundamentals, empowering proactive thinking, communicating team goals and considering succession planning/hiring needs

Identify cross-company Marketing Services revenue-driving opportunities

Qualification

Retail Strategy DevelopmentShopper Marketing ExperienceCross-Functional LeadershipRetailer KnowledgeClient IntegrationTeam Building SkillsCustomer ServiceFlexiblePrioritization SkillsStorytelling SkillsAdaptable