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Tanger · 2 hours ago

Senior Manager, Marketing Performance

United States

Full-time

Remote

Mid, Senior Level

$78K/yr - $105K/yr

5+ years exp

Tanger is a premier owner and operator of outlet and open-air centers, focused on creating shopping destinations that entertain and inspire communities. The Senior Manager, Marketing Performance, will develop measurement frameworks for marketing channels and provide real-time analytics to drive strategic recommendations and optimize campaign performance.

E-CommerceFashionLeisureLifestyle

Responsibilities

Develop and execute rigorous measurement frameworks for all marketing channels (digital, paid media, social, email, etc.), ensuring performance is always tied to business outcomes

Deliver real-time, transparent reporting and dashboards that provide clear visibility into campaign effectiveness, channel attribution, and incremental impact, enabling fast, informed decision-making

Analyze data to identify trends, diagnose issues, and recommend optimizations, holding teams accountable for results and continuous improvement

Focus reporting on true incrementality and ROI

Ensure reporting frameworks are standardized and scalable, enabling comparability and consistency

Provide marketing retailer sales and traffic reporting using PowerBI

Maintain advanced attribution models to accurately measure the contribution of each marketing channel, breaking down silos and revealing the true impact of every touchpoint

Evaluate and communicate the incremental impact of marketing investments using statistical methods and experimentation (e.g., A/B testing, geo-lift studies)

Partner with analytics, finance, and media teams to refine attribution methodologies and ensure alignment with business goals

Proactively assess emerging attribution methodologies (MMM, incrementality testing platforms, AI-driven models) and recommend adoption when appropriate

Translate performance data into strategic recommendations for budget allocation, channel mix, and campaign design, ensuring resources are invested where they drive the greatest impact

Lead post-campaign analysis, synthesizing learnings to inform future strategy and drive a culture of continuous improvement

Develop and scale testing frameworks to validate hypotheses and optimize marketing investments

Provide clear “stop/start/continue” recommendations to leadership to ensure insights lead to decisive action

Monitor campaign performance in real time, proactively surfacing insights and opportunities to stakeholders and enabling the organization to pivot quickly

Present findings and recommendations to senior leadership, marketing, and cross-functional teams in a clear, compelling manner, challenging assumptions and advocating for change when needed

Foster a data-driven culture by educating teams on best practices for measurement, attribution, and reporting

Streamline reporting workflows, automate data collection, and enhance operational efficiency to ensure insights are delivered quickly and accurately

Mentor internal contributors and collaborate with agency/vendor partners to elevate analytics capabilities and drive stronger cross-functional alignment

Support the Director, Customer Database and Marketing Performance in strategic planning and performance reviews

Establish feedback loops with media, creative, and field marketing to ensure insights translate into real time campaign changes, not just reporting