Apply on Employer Site

Lifepoint Health® · 1 month ago

Director of Business Development and Marketing- IRF

1159 Simons Run, Lynchburg, VA, 24502, US

Full-time

Onsite

Director/Executive

Lifepoint Health is committed to empowering a diverse workforce that drives quality and impact in healthcare. The Director of Business Development will implement and direct the hospital's business development process, maintaining relationships with referral sources and analyzing community needs for new services.

Health CareHospitalMedicalRehabilitation

Responsibilities

Develops the hospital’s comprehensive business development plan, in conjunction with CEO and senior hospital personnel

Hires, trains and assesses the ongoing effectiveness of business development personnel; develops accountability processes to measure their business development activity

Develops referral source target categories and strategies for prioritizing efforts to reach referral sources; utilize 360 and other methods to obtain feedback on referral source relationships

Identifies appropriate metrics; creates reports which analyze and communicate effectiveness of efforts

Takes an active role in identifying the geographic scope of the market and need for specific programming in the hospital area; monitors market competition

Develops annual budget and process for measuring effectiveness of marketing expenditures

Develops and implements community workshops and seminars, as appropriate

Collaborates closely with Care Coordination Department on data collection, referral source tracking and follow up, call quality and assessment outcomes

Ensures marketing materials and collaterals are effective in delivering message and meet quality standards

Qualification

Business DevelopmentMarketing StrategyHealthcare ExperienceData AnalysisTeam LeadershipBachelor’s DegreeValid Driver’s License

Required

Bachelor's degree in marketing, business administration or related field

Previous experience in health care business development required

Valid driver's license and a favorable Motor Vehicle Report (MVR), along with proof of insurance when using own auto

Must show proof of automobile insurance

Preferred

A knowledge of psychiatric and chemical dependency treatment principles

Benefits

Comprehensive medical, dental, and vision plans, plus flexible-spending and health- savings accounts

Competitive paid time off and extended illness bank package for full-time employees

Income-protection programs, such as life, accident, critical-injury insurance, short- and long-term disability, and identity theft coverage

Tuition reimbursement, loan assistance, and 401(k) matching

Employee assistance program including mental, physical, and financial wellness

Professional development and growth opportunities

Company

Lifepoint Health®

Glassdoor3.1

Lifepoint Health is a leading healthcare provider that serves patients, clinicians, communities and partner organizations across the healthcare continuum.

Founded in 1999