Macmillan · 1 month ago
Digital Advertising Associate, Tor
New York, NY
Full-time
Onsite
Entry Level
$60K/yr - $65K/yr
1+ years expMacmillan is a prominent publishing company seeking a Digital Advertising Associate to support paid media campaigns across various platforms. The role involves managing digital ad campaigns, analyzing performance data, and collaborating with creative teams to enhance marketing strategies for their catalog of fiction.
BooksEducationInternetMedia and EntertainmentPublishing
Responsibilities
Support the day-to-day management of digital ad campaigns across major self-serve ad platforms (e.g., Meta, Google, TikTok, Amazon Ads, Reddit)
Assist in the launching, monitoring, and optimizing of campaigns to ensure spend pacing, ROAS goals, and KPI targets are met
Design and run A/B tests to uncover new opportunities for creative, audience, and bidding strategies
Help Assoc. Director of Data Intelligence build audience segments for targeting, remarketing, and upper-funnel growth initiatives
Analyze campaign performance data and prepare reports, dashboards, and visualizations for internal stakeholders
Collaborate with creative teams to provide clear direction and feedback on ad assets
Stay current with platform trends, new tools, and best practices; proactively propose tests and new ideas
Qualification
Required
1+ years of experience managing digital advertising or paid media campaigns (internships included)
Hands-on experience with at least one major self-serve ad platform (e.g., Meta Ads Manager)
Strong analytical skills and comfort working with performance data
Experience building reports or visualizations (Google Looker Studio, Excel, Sheets, etc.)
Demonstrated creativity and willingness to test new approaches independently
Excellent organizational skills and ability to manage multiple campaigns simultaneously
Strong communication skills, including ability to present insights to non-technical stakeholders
Ability to work collaboratively in a team environment and adapt quickly to shifting priorities
Preferred
Familiarity with book publishing, media, or entertainment marketing
Knowledge of audience development, first-party data use, and remarketing strategies
Experience with experimentation frameworks (A/B testing, incrementality, creative testing)
Basic knowledge of HTML, UTM tagging, or tracking implementation
Experience collaborating with creative teams or providing feedback on ad assets
Strong interest in science fiction, fantasy, or genre publishing
Bachelor's Degree from an accredited institution, or equivalent experience
Company
Macmillan
Macmillan Publishers is a book publishing company.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
William Schwalbe
Publisher at Large
Recent News
Indian Express
2025-07-26
2025-04-29
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