ComPsych · 5 hours ago
Director of Product Marketing
United States
Full-time
Remote
Director/Executive
8+ years expComPsych is the worldwide leader in organizational mental health, well-being, and absence management. The Director of Product Marketing will build and lead the product marketing function, shaping the vision, structure, and processes to differentiate ComPsych as a leader in the market.
Mental Health Care
Responsibilities
Establish product marketing as a core function within the company with defined scope, best practices, and processes
Develop foundational assets such as messaging frameworks, competitive positioning, and product one-pagers
Create a repeatable go-to-market model for product launches and iterate it over time
Lead end-to-end product launch planning and execution to ensure new products, features, and enhancements achieve commercial success, market adoption, and internal alignment, including defining the launch strategy, goals, and success metrics in partnership with Product, Sales, and Marketing teams
Build sales enablement tools and conduct training sessions to increase adoption and effectiveness of tools and content
Partner with sales and client success to develop a framework to support partnership enablement
Translate product features into compelling value propositions tailored for different audiences
Develop the tools and language needed to confidently explain pricing models to prospective and current customers, as well as consultants
Establish a repeatable, scalable market research and competitive analysis process and maintain a central repository of insights accessible to cross-functional partners
Own end-to-end product messaging and positioning by developing clear, compelling, and differentiated narratives that articulate the product’s value, connect customer pain points to product capabilities, and reinforce the company’s strategic story
Partner with Product Managers to define the customer problem, align roadmap themes with market opportunities, and prioritize development based on value and commercial impact
Other projects and/or duties as assigned
Qualification
Required
Bachelor's degree in Marketing
8+ years of product marketing experience, including proven success building or scaling a product marketing management function that accelerates growth
Exceptional strategic storytelling and narrative development skills with the ability to translate complex solutions into clear, compelling value propositions for multiple audiences
Demonstrated success of owning end to end go to market strategy including segmentation, positioning, pricing, and competitive analysis
Strong cross-functional collaborator with experience working directly with product, sales, and client success
Strong analytical and financial acumen, including the ability to synthesize insights from customer data, market intelligence, utilization patterns and competitive research to shape strategy
Deep experience partnering with Product to influence roadmap development, validate customer pain points, and align product investment to market opportunities
Proven ability to create foundational product marketing tools and scale them into repeatable processes
Proven ability to support pricing and value communication in enterprise sales cycles
Data-driven mindset with the ability to use insights to influence strategy and execution
Comfortable operating in a fast paced, evolving environment, with the ability to balance strategic vision with hands on execution
Must have high-speed internet and workspace free from distraction, disruption or noise
Ability to be on camera when attending work related trainings, meetings and/or events
Must be able to sit or stand at desk for prolonged periods of time while working on a computer
Preferred
Experience working in health care, employer or health plan services preferred
Experience partnering with data science, clinical, or research teams to bring insights to market preferred
Benefits
Full benefits package, including Paid Time Off (PTO), medical, dental, vision, 401(k) with match, robust EAP, wellness program, and much more
Company
ComPsych
ComPsych® is the world’s largest provider of mental health services and GuidanceResources® for life.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Richard Chaifetz
Founder, Chairman, CEO
Robert Mallers
Chief Financial Officer
Recent News
MedCity News
2025-09-19
2025-09-18
Company data provided by crunchbase