Apply on Employer Site

StackAdapt · 1 week ago

Senior Product Marketing Manager, Political & Public Affairs

United States

Full-time

Remote

Senior Level

5+ years exp

StackAdapt is a leading technology company that empowers marketers to reach, engage, and convert audiences with precision. They are seeking a Senior Product Marketing Manager to lead vertical go-to-market initiatives, focusing on the political and public affairs segments, while defining and executing strategies that drive adoption, retention, and awareness in programmatic advertising.

Ad RetargetingAd TargetingAdvertisingAdvertising PlatformsDigital MarketingMachine LearningMarketingMobile AdvertisingVideo Advertising

Comp. & Benefits

Responsibilities

Own the go-to-market strategy for priority industry verticals, with a primary focus on political and public affairs, and expand to additional verticals as the role grows

Build and execute tailored GTM strategies for political agencies, media firms, campaigns, committees, PACs, issue advocacy groups, and lobbying or public affairs organizations that activate media programmatically

Develop clear and differentiated positioning and messaging for StackAdapt's solutions within the political vertical and other key industries, speaking to the needs of agencies, platforms, and end advertisers

Lead market research and competitive analysis for the political and vertical solutions landscape in programmatic, identifying opportunities, risks, and whitespace to refine StackAdapt's offering and narrative

Plan and execute launches and enhancements that are specific to vertical needs, from campaign tools and workflows to measurement, compliance, and data partners

Work closely with product, sales, trading, partnerships, content, and demand generation to ensure tight alignment on vertical strategy and priorities, including strong partnership with political-focused sales teams

Define and track KPIs for vertical initiatives, including adoption, win rates, revenue contribution, and pipeline health, and report back insights with clear recommendations

Qualification

B2B Product MarketingPolitical Vertical ExperienceProgrammatic Advertising KnowledgeAnalytical ThinkingCollaboration SkillsEntrepreneurial MindsetCommunication Skills

Required

5+ Years in B2B Product Marketing Experience in B2B product marketing, segment marketing, or vertical marketing, ideally in adtech, martech, SaaS, or data driven products, with exposure to programmatic advertising and politics

Political Vertical Experience in Programmatic + Hands-on experience within the political and public affairs advertising ecosystem tied to digital or programmatic media

Background at a political agency, political media firm, consultancy, ad platform, or in-house role serving political campaigns, PACs, committees, issue advocacy groups, or lobbying/public affairs organizations

Strong understanding of political campaign cycles, rapid timelines, compliance sensitivities, fundraising and persuasion goals, and stakeholder dynamics across candidates, committees, and advocacy organizations

Programmatic and Digital Advertising Knowledge Solid understanding of programmatic buying, audience targeting, measurement, and how political advertisers use digital channels across the funnel

Entrepreneurial Mindset Comfort operating in a new and evolving function, with a bias to action, testing, and iterating to unlock growth in strategic verticals

Analytical and Strategic Thinking Ability to synthesize market trends, customer input, and performance data into clear recommendations that influence product and commercial decisions

Collaboration Skills Proven success partnering with sales, product, and leadership to build alignment and deliver measurable business impact. Experience supporting specialized teams such as political or public sector is a plus

Communication Skills Excellent written and verbal communication skills, confident building narratives for both internal stakeholders and external clients across political and non-political accounts