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Nordstrom · 8 hours ago

Manager Public Relations, Fashion & Beauty and Merchandising Strategy - (Hybrid - Seattle, WA)

Seattle, WA

Full-time

Hybrid

Senior Level, Lead/Staff

$121K/yr - $199K/yr

8+ years exp

Nordstrom is seeking a dynamic and experienced PR Manager to lead high-level merchandising category support across several key categories including women’s apparel, accessories, and shoes. The role involves driving a strategy around organic influencer engagement and partnering with the Nordstrom Media Network on brand events.

E-CommerceFashionRetail

Responsibilities

Partner with the PR Director and team to develop and implement integrated PR strategies that drive awareness and engagement across Nordstrom’s key merchandise categories

Cultivate and maintain strong relationships with fashion, retail, lifestyle media, influencers, and key industry stakeholders

Maintain a strong fluency on the media and social media landscape and possess a strong sense of relevancy for industry trends, pop culture, and current events

Serve as liaison between Nordstrom and external brand partners to align on messaging, best practices, and media opportunities

Collaborate cross-functionally with divisional marketing and merchants to align messaging and strategic priorities and ensure consistency

Write press releases and pitches, communication strategies, messaging for internal and external audiences

Effectively respond to media inquiries, exercising independent decision making and strong judgement

Pitch and secure press coverage across print, digital and broadcast media landscapes. Research and route coverage, as appropriate

Drive thought leadership, leveraging merchant leaders and fashion office spokespeople for media opportunities

Ideate and develop innovative and creative event concepts that help amplify press opportunities to highlight key brand launches

Develop a cohesive organic influencer strategy to support the broader brand PR team, serve as a trusted partner to influencer and social media marketing teams

Support, coaching and development of two direct reports to ensure effective work and progress against growth goals

Manage budgets to drive efficiencies and continuous improvement within the organization

Qualification

Public RelationsMedia RelationsInfluencer StrategyCreative CampaignsCommunication SkillsCross-Functional CollaborationStrategic Thinking

Required

8-10 years of experience in PR, public relations, or related field

Proven track record of developing and executing integrated PR strategies and securing high-impact media coverage

Strong media relations experience and a deep understanding of the media landscape with established contacts across fashion retail, and consumer media

Deep understanding of the social media and influencer landscape, including organic influencer strategy development and relationships with key influencers

Experience ideating and executing creative campaigns and events that drive brand awareness

Excellent written and verbal communication skills, with a talent for storytelling

Strategic thinker with a proactive, solution-oriented mindset and ability to respond effectively in high-pressure situations

Strong cross-functional collaboration skills, with experiencing working closely with marketing, merchandising, and external brand partners

Familiarity with Nordstrom's brand and customer experience philosophy