Ironmark · 1 month ago
Strategic Account Director (Remote)
United States
Full-time
Remote
Lead/Staff, Director/Executive
2+ years expIRONMARK is a robust full-service marketing company that excels in providing data-backed strategies for its clients. The Strategic Account Director plays a critical role in ensuring client expectations are met and exceeded, while also mentoring and guiding Account Managers to achieve client business goals through effective marketing strategies.
AdvertisingCreative AgencyDigital MarketingPrinting
Responsibilities
Accountable for the profitability and contractual obligations for all accounts assigned to you for direction
Act as second Point-of-Contact for those clients assigned to you for direction, to ensure timely execution of client contractual obligations, services and deliverables - addressing any account escalations and being proactive in identifying potential needs for problem-solving
Accountable for your assigned clients engagements to remain in scope and stay diligent in monitoring for time applied and expenses across the agency for your client engagements
Proven success in retaining and growing existing and new enterprise accounts across a variety of industries, aligning outcomes with client business goals and through cross-sell and upsell of Ironmark services
Responsible for coaching Account Managers through the representation of the client within internal decisions on strategy and tactical optimizations
Resolve client communication, scope, concerns with a “soft front, strong back” approach independent of the VP Strategic Account Management, wherever possible. Demonstrate the ability to seek guidance on these conversations and present options of resolutions through critical thinking
Review and analyze data on a monthly, quarterly, and annual basis to guide decisions on optimizations and strategy pivots required to meet and exceed our client’s goals and expectations
Present the work of the Ironmark team to senior leadership of the agency and Ironmark executives
Own the oversight of expenses, PO creation and reconciliation of the client work and contractual budget, including the overall expected client margin
Act as a direct supervisor to 1 - 4 Account Managers, assisting in their client growth strategies and providing coaching to those AMs to become stronger leaders within the agency
Stay current and up to date with the digital marketing industry and technology trends and any required certifications based on your role and the clients you support
Qualification
Required
Bachelor's degree in marketing or a related field
Agency experience of 2+ years client-facing and managing multiple accounts
Clear understanding and demonstration of successfully creating, implementing and directing strategies for a minimum of 75% of the following: Content marketing for websites, blogs and social, SEO, Web Design, Email marketing, Social media advertising, Programmatic & Display advertising, Google Adwords, Web Analytics, Digital marketing analytics, Event Marketing
Demonstrated ability to resolve client escalations and problems and lead difficult conversations around scope creep, budgeting and deliverables as needed
Demonstrated ability to be proactive and diligent in channel optimizations
Ability to motivate and hold team members accountable for their work - both deadlines and quality
Excellent written, verbal and presentation skills
Effective time-management with the ability to delegate to others, prioritize your tasks as well as others, as they pertain to client work
An unrelenting passion for marketing and client success and ability to embrace change
Preferred
Franchisee and / or multi-location experience
Understanding of combined digital and print marketing campaigns and the strategies that make them effective
Company
Ironmark
Ironmark specializes in web development, graphic design, marketing strategy, digital marketing and printing.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2022-06-22Series Unknown
Leadership Team
S
Scott Hargest
Co-CEO
C
Chuck Fest
Vice President of Strategic Development
Recent News
Company data provided by crunchbase