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MrBeast · 3 hours ago

Director of Performance Marketing

United States

Full-time

Remote

Director/Executive

7+ years exp

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast. They are seeking a data-driven and innovative Director of Performance Marketing to lead paid growth strategy for MrBeast.Store, overseeing full-funnel performance marketing and collaborating closely with various teams to ensure alignment and drive growth.

Content CreatorsFilm ProductionInternetMedia and EntertainmentTV Production

Responsibilities

Own paid media strategy across channels including Meta, Google, TikTok, YouTube, and emerging platforms

Develop and drive an acquisition roadmap tied to drop calendar and growth goals

Set KPIs, track CAC, ROAS, and LTV, and optimize for both efficiency and scale

Build experimentation frameworks across creative, targeting, audience segmentation, landing pages, and funnel stages

Serve as primary point of contact for external media agency

Ensure agency receives timely creative assets, briefs, and performance direction

Conduct weekly performance reviews and hold partners accountable to strategy, KPIs & pacing

Manage contracts, budget pacing, and quarterly planning

Manage lifecycle and email agency to improve retention and repeat purchase

Partner with creative and social teams to develop performance-first concepts

Build feedback loops between paid performance, organic social, and product storytelling

Translate data into creative briefs and iterate rapidly on winning formats

Coordinate content needs for paid assets ahead of launches and seasonal moments

Own weekly, monthly, and quarterly performance reporting

Forecast spend, revenue, and growth targets

Track budget and optimize allocation across channels and campaigns in partnership with the media agency

Provide insights to leadership to inform growth decisions and drive alignment with the agency

Partner with ecommerce and product teams to align on drop cadence and conversion goals

Collaborate with creative on asset planning and ideation

Work with the operations team to ensure demand aligns with supply and inventory planning

Qualification

Performance marketing experiencePaid media strategyMeta Ads ManagerGoogle AdsAnalytics toolsTesting frameworksAgency managementBusiness judgmentStructured communicatorCross-functional collaboration

Required

7+ years performance marketing experience in ecommerce or consumer brand environment

Proven track record scaling paid media programs and managing multi-million dollar budgets

Deep experience with Meta Ads Manager, Google Ads, and platform analytics tools

Strong command of testing frameworks, attribution, and funnel strategy

Experience managing creative pipelines for paid social and video assets

Agency management or in-house leadership experience required

Highly analytical and structured communicator with strong business judgment

Ability to drive clarity, alignment, and accountability across teams

Benefits

Competitive Salary

Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance

Company contributions to employee Health Savings Accounts (HSA)

401k Plan with Safe Harbor company-matching

Flexible vacation policy and paid company holidays

Company-provided technology package

Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

Company

MrBeast

The YouTube Streamy Awards 2020-2023 Creator of the Year Accomplishments - Raised $20,000,000 To Plant 20,000,000 Trees - Given millions to charity - Donated over 100 cars lol - Gave away a private island - Given away over 100 ps4s lol - Gave away 1 million dollars in one video - Counted to 100k - Read the Dictionary - Watched Dance Till You're Dead For 10 Hours - Read Bee Movie Script - Read Longest English Word - Watched Paint Dry - Ubering Across America - Watched It's Every Day Bro For 10 Hours - Ran a marathon in the world's largest shoes - Adopted every dog in a shelter You get the point haha

Founded in 2012

Greenville, South Carolina, USA

501-1000 employees