Contentful · 1 month ago
Senior Partner Marketing Manager
New York, NY
Full-time
Hybrid
Senior Level
$132K/yr - $178K/yr
7+ years expContentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. The Senior Partner Marketing Manager will drive growth through the global partner ecosystem, focusing on crafting go-to-market messaging, developing joint-marketing strategies, and managing multi-touch marketing campaigns.
Cloud ComputingCMSContentDeveloper ToolsPublishingSaaSSoftware
Responsibilities
Yearly Marketing Planning: Team with partner counterparts and Contentful partnerships team members to build annual co-marketing plans that align to priority regions, strategic business priorities, and financial targets
Messaging and Framing: Take an active role in helping shape the messaging and framing of joint value propositions, partner accelerators, platform integrations, pitch decks, sales sheets, partner landing pages, digital/video assets, case studies, and other partner specific content and materials
Campaign Management: Develop and lead multi-touch marketing campaigns that create partnership awareness, net-new sales pipeline and support closing business deals. Activities include email marketing, content syndication, webinars, marketing automation, account-based marketing, content creation, and social media engagement, teaming with Contentful Growth Marketing team and 3rd party vendors
Event Planning, Execution and Follow up: From conception through execution, take a lead role in teaming with Contentful Events team to identify, strategize, plan, budget, and execute partner pull through and engagement strategies at global 3rd party industry events, partner user conferences, and associated ancillary events. Establish clear communication with partnerships, sales, and BDRs on event lead follow up plans, routing, and messaging
Budget and Performance: Optimize partner marketing spending and make informed decisions based on previous activity results and performance. Proactively plan and request budget for all Contentful led GTM activities and any associated partner-led MDF programs. Oversee and streamline project management to ensure successful execution of all initiatives across partners for maximum ROI
Stakeholder and Partner Relationships: Establish and maintain trust with internal stakeholders and external partner counterparts. Ensure positive teaming relationships are in place and sustain an appropriate level of visibility/awareness for all relevant GTM activities, programs, event highlights, gaps/opportunities, and results
Partner Marketing Toolkits: Assist in ongoing maintenance and enhancement of solution and technology partner toolkits to ensure our extended partner ecosystem is equipped with the latest Contentful messaging, up to date marketing templates and sales tools need to market with Contentful through their channels to reach new audiences and extend share of voice
Strategic Communications: Plan and implement multichannel communications internally and externally for your portfolio of partners to generate awareness, promote new offerings or solutions, amplify content and share best practices
Qualification
Required
7+ years of direct experience building and managing partner marketing programs, which includes experience working alongside Partnership teams in related roles: marketing campaign manager, field marketing, partner development (sales/bizdev), etc
A successful track record of developing partner lead pipeline through webinars, email campaigns, events, and other creative programs
Experience working for a fast-growing B2B software company, where partner sales was done in conjunction with an enterprise sales team
Experience in standing up regional initiatives that scale to global teams or programs
Strong ability to communicate complex ideas clearly and persuasively across various platforms and a track record of building and framing partner and solution messaging
Highly organized individual with proven ability to effectively handle multiple projects at once to complete results on time and under budget
A self-starter who has a strong work ethic and can manage multiple tasks and priorities
A team player, and know how to get multiple departments to play well together towards the same end goal
Decisive and autonomous; with a globally-distributed team, sometimes you just need to make the call and go for it, when you can't wait for the sun to rise for other stakeholders
A passionate individual with a knack for solving problems and building/delivering solutions, and you're OK with taking risks (and learning from failure)
An entrepreneur at heart. You're flexible and can thrive in environments that don't have defined processes and you're excited to help, build, launch -- and market -- minimum viable products (it's a startup after all!)
Humble, but your colleagues would say that you're a game-changer and an 'A player'
A generally curious person and you love to listen and learn
Technically oriented and understand APIs, and have an aptitude to continue learning about Contentful's technology
Benefits
Full-time employees receive Stock Options for the opportunity to share in the success of our company
Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents
Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family
We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days
Company paid parental leave to care for and focus on your growing family
Use your personal annual education budget to improve your skills and grow in your career
Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
An annual wellbeing stipend to care for your physical, financial, or emotional health
A monthly communication stipend and phone hardware upgrade reimbursement
New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best
Company
Contentful
Contentful offers a headless content management system that helps organizations deliver content across channels.
501-1000 employees
H1B Sponsorship
Contentful has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (2)
2021 (2)
Funding
Current Stage
Late StageTotal Funding
$349.6MKey Investors
Tiger Global ManagementSapphire VenturesGeneral Catalyst
2021-07-28Series F· $175M
2020-06-17Series E· $80M
2018-12-05Series D· $33.5M
Leadership Team
Karthik Rau
Chief Executive Officer
Steve Sloan
CEO
Recent News
Tech Funding News
2025-09-27
Destination CRM
2025-09-19
Company data provided by crunchbase