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Dollar Shave Club · 4 hours ago

Senior Manager, Consumer Insights

Durham, NC

Full-time

Onsite

Senior Level

$130K/yr - $150K/yr

7+ years exp

Dollar Shave Club is a company that has reinvented the shaving industry with its direct-to-consumer model. The Senior Manager, Consumer Insights will drive a consumer-centric culture, manage consumer research, and lead initiatives to enhance brand performance and product quality.

E-CommerceInternetRetail

Responsibilities

Develop, evolve and own DSC’s consumer target. Identify such a target via segmentation or demographic analysis. Drive the activation of consumer target via campaign, influencer partnership, and long-range planning

Own and lead consumer testing with core razors and shave aids. Continue to drive product quality improvement with in-home usage testings

Measure brand’s upper-funnel performance: awareness, consideration and conversion funnel. Connect Numerator panel data, brand tracking data (e.g. Morning Consult or custom) to paint a full picture of brand health

Lead custom research, such as ad copy testing, TURF analysis, semiotics, concept testing, CSAT, conjoint analysis, path to purchase, shelf optimization, and other types of studies

Collaborate with DTC and Product Development teams to expand product reach and drive incrementally

Lead consumer research for short-term and long-term innovation, from line extensions to expanding into new consumer targets and categories

Own and manage relationships with research agencies, including but not limited to: Mintel, Accupoll, Toluna, Therefore, etc

Influence the Exec Team with key insights deliverables and drive an organizational culture of consumer centricity

Manage insights team budget

Qualification

Data visualizationSyndicated data analysisShopper insightsGo-to-market strategiesConsumer research methodologiesRelationship managementAgile problem solvingCommunication skillsProject managementGrowth mindset

Required

Bachelor's Degree in data, data science, or equivalent; MBA or other advanced degrees preferred

7+ years leveraging Walmart, Target and other retailer vendor data portals

7+ years working with syndicated data: IRI, Nielsen, Numerator, Kantar and other sources

Experience in shopper insights or an equivalent field

Strong proficiency in go-to-market strategies and translating insights into actionable next steps against business objectives

Experience in connecting dots among various data sources for a cohesive story; data visualization

Experience in a variety of methodologies, including qualitative (e.g. ethnography, consumer journeys, online consumer panels, job to be done, focus groups, in-depth-interviews) and quantitative (review analytics, idea testing, concept screening, path to purchase, etc.) research

Experience managing relationships with third-party research agencies

Outstanding written, visual, and verbal communication skills

Strong influencing skills with leaders, cross-functional teams and suppliers

Strong project ownership and management skills; an agile problem solver

A strong growth mindset