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Grainger · 1 hour ago

Sr Marketing Technology Business Analyst

Lake Forest, IL

Full-time

Hybrid

Mid, Senior Level

$85K/yr - $142K/yr

3+ years exp

Grainger is a leading broad line distributor with operations primarily in North America, Japan, and the United Kingdom. The Senior Marketing Technology Business Analyst will enhance and support marketing technology platforms, ensuring accurate campaign reporting and optimizing advertising spend.

HospitalityIndustrialManufacturingOffice SuppliesSupply Chain Management

Comp. & Benefits

No H1B

Responsibilities

Administer, maintain, and enhance marketing and advertising technology platforms to support business growth and ensure compliance with business and regulatory requirements

Integrate and manage data across MarTech and AdTech systems, including Customer Data Platforms (CDPs), Data Management Platforms (DMPs), Customer Relationship Management (CRM) systems, and programmatic platforms, ensuring accurate activation and attribution of customer data

Execute complex data and content integrations for marketing channels using APIs, Python, SQL, and related tools to ensure end-to-end audience and content workflows, processes, and data pipelines are configured to improve efficiency and effectiveness of marketing campaigns and operations

Collaborate with engineering and business teams to define, document, and implement system enhancements and integrations

Partners with media and analytics teams for audience targeting and campaign optimization

Manage vendor relationships to maximize value from technology platforms and support campaign activation and reporting needs

Research industry trends and privacy regulations, communicating their impact on marketing capabilities

Drive data governance and consistency in campaign measurement and tagging by establishing and enforcing best practices

Lead cross-functional projects to support technology adoption and marketing success

Qualification

Marketing technology expertiseData integrationSQL proficiencyPython proficiencyAudience segmentationData privacy knowledgeProject managementAnalytical skillsVendor relationship managementProblem-solving skills

Required

Bachelor's Degree or equivalent experience in marketing or technology required

3+ years experience in marketing or advertising technology with 2+ years in marketing technology & AdTech ecosystems, including Customer Data Platforms (CDPs), Data Management Platforms (DMPs), Customer Relationship Management (CRM) systems, and media activation tools and 1+ years experience with audience segmentation, identity resolution, and data pipelines required

Proficiency in analytics, including the use of SQL, Python, and other data query languages to analyze and interpret complex data sets

Ability to analyze and document data and content flows, including dependencies between market-specific systems and leveraging skills and knowledge of cloud-based data environments (e.g., AWS, Google Cloud, Snowflake) and data integration workflows to deliver work products

Experience with marketing analytics, attribution modeling, and campaign performance measurement, marketing pixels, URL tagging structures, and governance frameworks

Knowledge of data privacy regulations and their impact on marketing technology

Demonstrated ability to manage projects and vendor relationships from initial planning through successful delivery and completion, applying analytical and problem-solving skills throughout each phase

Benefits

Medical, dental, vision, and life insurance plans with coverage starting on day one of employment and 6 free sessions each year with a licensed therapist to support your emotional wellbeing.

18 paid time off (PTO) days annually for full-time employees (accrual prorated based on employment start date) and 6 company holidays per year.

6% company contribution to a 401(k) Retirement Savings Plan each pay period, no employee contribution required.

Employee discounts, tuition reimbursement, student loan refinancing and free access to financial counseling, education, and tools.

Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents.

Company

Grainger

Glassdoor4.1

As a leading business-to-business organization, more than 4.5 million customers worldwide rely on Grainger for products in categories such as safety, material handling and metalworking, along with services like inventory management and technical support.

Founded in 1927

Savannah, Georgia, USA

10001+ employees