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Quiddity · 4 hours ago

Marketing Manager

Bellaire, TX

Full-time

Onsite

Mid, Senior Level

7+ years exp

Quiddity is an award-winning, full-service civil engineering, planning, environmental, and surveying firm. They are seeking an experienced Marketing Manager to elevate their digital strategy and enhance engagement with B2B and government clients through data-driven campaigns and effective content strategies.

ArchitectureCivil EngineeringConstruction

Growth Opportunities

Responsibilities

Lead with your experience in digital marketing (SEO, social media platforms, and website) and analytical skills to optimize most successful channels and pivot as needed

Develop and execute data-driven campaigns with clear KPI’s and measurable ROI

Focus on campaign performance of sponsored content strategy and translate insights into actionable recommendations to targeted accounts

Create campaign strategy and timelines with the marketing content team based on audience segmentation

Conduct research to develop segmentation and, based on behaviors and traffic patterns, improve communications with existing customers while growing Quiddity’s audience base

Use platforms such as LinkedIn and Google Analytics to develop strategy for the launch of new markets/geographies

Strengthen content strategy using A/B testing, social listening, and customer engagement through all team efforts

Collaborate with Quiddity leaders to share updated market learnings

Work with Business Development team to enhance customer engagement and regional strategies

Work within the marketing team in a contributor role with matrix management of others on projects and programs

Navigate and utilize CRM such as MS Dynamics or equivalent in marketing efforts

Compliance with brand consistency across all platforms

Qualification

Digital marketingData-driven campaignsProject managementMicrosoft OfficeAdobe InDesignAdobe IllustratorAdobe PhotoshopPower BIUnderstanding technical businessesOrganizational skills