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Semgrep · 9 hours ago

Senior Lifecycle Marketing Manager

San Francisco Bay Area

Full-time

Hybrid

Senior Level

$140K/yr - $165K/yr

6+ years exp

Semgrep is a leader in code security, empowering developers to secure their code seamlessly. They are seeking a Senior Lifecycle Marketing Manager to oversee the buyer journey from acquisition to expansion, utilizing data-driven strategies to enhance engagement and conversion rates.

Cyber SecurityNetwork SecuritySecuritySoftware

Growth Opportunities

Responsibilities

Lead strategy, planning, and execution of paid campaigns across search, social, and other digital channels

Manage our paid media agency and ensure alignment on goals, creative testing, spend efficiency, and ROI

Partner with Integrated Marketing and PMM to develop messaging and offers that attract high-quality leads

Design and launch automated, segmented nurture programs that drive engagement, conversion, and expansion

Build personalized lifecycle campaigns that align with each stage of the funnel — from first touch to closed

Develop audience segmentation frameworks based on persona, intent, and behavior to deliver more relevant journeys

Partner with Rev Ops to connect engagement data across platforms and inform targeting

Continuously refine personalization tactics to improve engagement and conversion performance

Conduct regular funnel and journey audits to identify friction points, drop-offs, and opportunities to increase velocity

Partner with campaign managers and PMM to map messaging and content to each stage of the buyer journey

Track and report performance across paid and lifecycle programs, turning insights into actionable optimizations

Collaborate with Product and Growth teams to integrate product-led growth motions into the funnel — aligning marketing touchpoints with in-product triggers, activation milestones, and user behaviors that drive opportunity conversion

Qualification

Lifecycle MarketingB2B SaaS ExperiencePaid Media ManagementMarketing Automation ToolsData AnalysisCross-functional CollaborationStrategic ThinkingCommunication

Required

6+ years of experience in lifecycle, demand generation, or growth marketing within B2B SaaS or tech environments

Experience managing ad agencies, marketing automation and reporting tools such as Marketo, Salesforce, Google Analytics, and Metabase

Data-driven and analytical, with the ability to measure ROI, interpret funnel metrics, and identify levers that accelerate qualified pipeline and conversion velocity

Strong cross-functional collaborator who works seamlessly with Rev Ops, Growth, and Marketing to drive alignment and execute integrated go-to-market initiatives

Strategic and execution-oriented, able to zoom out to shape the full buyer journey while diving into details to optimize campaigns and workflows

Excellent communicator and self-starter, skilled at translating complex ideas into actionable plans and thriving in fast-paced, high-growth environments