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Red Bull · 16 hours ago

Specialist, Field Marketing

Los Angeles, CA

Full-time

Onsite

Entry, Mid Level

$65K/yr - $85K/yr

2+ years exp

Red Bull is a leading brand in the beverage industry, and they are seeking a Field Marketing Specialist to support their marketing efforts in local markets. This role involves managing a team of Student Marketeers, developing innovative marketing initiatives, and engaging new target consumers through strategic programs and events.

Food and BeverageWholesale

Culture & Values

Responsibilities

Establish clear objectives in collaboration with the Consumer Collecting Manager (CCM) and Field Marketing Manager (FMM) to drive product trials that engage new users and broaden the consumer base both on and off campus within your region

Clearly communicate expectations and provide guidelines to Student Marketeers to enable them to effectively plan and implement strategies that promote trial experiences in the market and incorporate them into student life during key moments and consumption occasions

Implement a robust sales support program to enhance distribution, energize the trade, and increase in-store visibility in and around university campuses

Collaborate with your team to design exciting and relevant university initiatives that resonate with students and cultivate brand affinity and loyalty

Leverage program tools and reporting features to guide a focused and effective strategy targeted at the most relevant student groups, monitor performance, and identify opportunities to reach new consumers, thereby optimizing program impact

Provide coaching and empower team members during the planning process to ensure a continuous flow of innovative ideas aimed at growing the user base

Oversee sampling requests both internally and externally, ensuring alignment with broader organizational priorities

Facilitate meaningful interactions with consumers to overcome barriers and address negative perceptions when necessary, fostering positive engagement and driving product trials

Recruit and hire Student Marketeers who align perfectly with the brand, possess the necessary skills, and demonstrate a proactive attitude towards all business priorities

Ensure the consistent implementation and maintenance of national recruitment, onboarding, and training processes

Train and guide Student Marketeers using an empowerment-focused leadership approach, encouraging them to take ownership of their targets, which directly impact the business

Additionally, create development opportunities for top-performing Student Marketeers to build a strong talent pipeline

Manage and oversee a robust Team Leader program

Develop and support key events, scenes, and marketing opportunities that align with Red Bull's brand values and resonate with the local consumer base, both in the market and on campus, with an emphasis on encouraging participation

Assist in executing a well-balanced program that integrates 3rd-party event properties relevant to the local sports and cultural scenes, both on- and off-campus

Identify local opinion leaders at the collegiate and market levels who are influential in Red Bull-relevant communities and collaborate with the FMM to introduce them to the World of Red Bull

Play a key role in ensuring the successful implementation of national and global events and projects, maintaining a high standard of excellence

Incorporate indirect sampling initiatives into the strategic plan to expand outreach to challenging or unexpected occasions, creating opportunities to surprise and engage consumers

Activate national pillars, events, and global brand projects on and around university campuses, ensuring they align with the core program objectives

Collaborate closely with the FMM to develop, take ownership of, and implement innovative ideas that are locally relevant, while aligning with and enhancing the activation of global and national initiatives

Engage the Consumer Collecting team in brainstorming field-related ideas, leveraging their personal university lifestyle to identify emerging consumer trends driven by technology, digital platforms, or social interactions

Guide the creative process with Student Marketeers to ensure a consistent flow of fresh ideas that foster loyalty among the student demographic, such as through the use of focus groups

Gain a deep understanding of the consumer landscape and strategize ways to effectively connect with diverse audiences during various consumption occasions, utilizing both direct and indirect sampling methods in impactful and relevant ways

Act as a role model by embodying and demonstrating Red Bull's core values through a consistent tone of voice that is both motivating and inspiring

Ensure that the appropriate programs are established in the right areas to effectively reach your target audience, while maintaining flexibility with resources to strategically align efforts with opportunities for maximum impact

Focus on driving efficiencies within our programs by leveraging program tools to optimize setup and guarantee success

Provide support to the local logistics system by ensuring the availability of proper tools, warehouse facilities, and management structures to meet local needs, while maintaining a high standard of premium appearance and proper tool management

Collaborate with the national operations team to oversee product stock with discipline and attention to detail

Regularly perform maintenance and management of program tools, mini fleet, and other branded materials to ensure they are kept in pristine condition, representing the brand to the highest standard

Qualification

Marketing experienceTeam leadershipProject managementAnalytical thinkingCommunication skillsCreative mindsetNetworking skillsBachelor’s degreeFluency in English