Apply on Employer Site

Merck · 5 hours ago

Associate Director US Marketing HCP Strategy - Ophthalmology

North Wales, PA

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

$140K/yr - $220K/yr

7+ years exp

Merck is dedicated to delivering innovations that extend and improve the lives of patients worldwide. They are seeking an Associate Director for U.S. Marketing, HCP Strategy in Ophthalmology to lead the foundational customer strategy for launching novel products and drive promotional execution through collaboration with various stakeholders.

BiotechnologyHealth CareMedicalPharmaceutical

Comp. & Benefits

No H1B

Responsibilities

Lead physician strategy development and support the Director of HCP Strategy to make data-driven strategic choices, leveraging L3 marketing framework, primary market research, and digital and data analytics

Drive launch planning for market development and branded campaigns, including targeting, segmentation, as well as promotional strategy

Partner with our Agencies of Record (AORs) on planning, developing and executing our unbranded and branded campaigns

Set and monitor Key Performance Indicators (KPIs)

Partner with leadership of customer-facing teams to ensure executional alignment to strategic imperatives

Lead, develop and execute the OPDP submission for launch

Lead the customer experience roadmap development in collaboration with the CX team

Partner with Learning & Development on building, reviewing and implementing a comprehensive learning plan for all stakeholders through launch

Collaborate across the other Ophthalmology Customer Agile Teams (CATs) to ensure strategic brand consistency and help prioritize Review time

Manage the HCP budget and planning process

Partner with fellow colleagues to invest in each other’s development, build a culture of inclusivity, psychological safety, transparency and stretch our collective team’s thinking by challenging the status quo for the purpose of creating stronger outcomes

Qualification

Strategic MarketingData AnalyticsProduct LaunchCustomer StrategyDigital MarketingMarket ResearchKey Performance Indicators (KPI)Project ManagementCustomer EngagementCustomer InsightsStrategic PlanningOmnichannel MarketingCross-Functional LeadershipCommunicationTeam Collaboration

Required

Bachelor's degree (BA/BS)

A minimum of 7 years healthcare industry experience, including at least 5 years in strategic marketing and brand management

Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills

Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions

Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations

Understanding of omnichannel marketing, digital, and non-digital channels, and agencies

A growth mindset, strong collaboration and business agility

Demonstrates high degree of integrity and ethics

Strong leadership, experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams

Adaptability

Buy-and-Bill Process

Communication

Cross-Functional Leadership

Customer Engagement

Customer Insights

Customer Strategy

Digital Marketing

Key Performance Indicators (KPI)

Marketing

Market Research

Product Launches

Strategic Planning

Strategic Thinking

Team Collaboration

Preferred

Master's degree (MBA)

Product launch or launch planning experience

Understanding of retina ecosystem and landscape

Strong project management skills as demonstrated by prioritizing activities, using resources optimally, establishing appropriate deadlines and ensuring on-time delivery

Demonstrated ability to create solutions that drive value for our customers, incorporating innovative approaches where relevant