Apply on Employer Site

AccruePartners · 1 week ago

Senior Marketing Manager (Automotive)

Charlotte, NC

Full-time

Hybrid

Senior Level

5+ years exp

AccruePartners is a Fortune 500, consumer-focused organization with a long track record of consistent growth. They are seeking a Senior Marketing Manager to lead the development of integrated marketing programs, review performance data, and manage brand-level budgets while ensuring compliance with brand standards.

CRMHuman ResourcesInformation TechnologySoftware

Responsibilities

Lead development of integrated marketing programs that translate brand strategy and goals into clear plans, KPIs, and guidance for supporting teams

Continuously review performance data (web, paid/owned/earned channels, sales, traffic) plus market and competitor insights to identify store-level needs and opportunities

Serve as liaison to OEMs and agencies, sharing timely updates on messaging, launches, events, and ensuring brand and compliance standards are met

Deeply understand target audiences and local market dynamics to shape segmentation, community partnerships, sponsorships, and event-based marketing

Own brand-level budgets, including co-op and local activation funds, while overseeing dealership website accuracy and competitiveness and supporting annual planning

Qualification

Multi-channel marketingAutomotive retail experienceGoogle AdsGoogle Analytics/GA4Project management toolsAnalytical skillsCommunication skillsCollaboration skills

Required

5+ years of relevant marketing experience, including planning and executing multi-channel programs and managing budgets

Automotive retail industry experience is required (specifically supporting multiple dealership locations), with familiarity with dealership operations and OEM programs

Proven ability to assess marketing performance, identify differentiators, and translate insights into action

Experience with Google Ads, Meta Ads, and Google Analytics/GA4, plus comfort with project-management tools (e.g., Asana, Monday.com) and the Microsoft Suite

Strong analytical, communication, and collaboration skills, with the ability to juggle multiple priorities and own results

Benefits

Strong career development and upskilling opportunities, including paid courses on new tools and technologies

Remote flexibility

Company

AccruePartners

AccruePartners is a staffing and recruiting company providing workforce management solutions.

Founded in 2002

Charlotte, North Carolina, USA

51-200 employees

http://accruepartners.com

Funding

Current Stage

Growth Stage

Leadership Team

JoAnn Siragusa

CFO

Amy Noland Pack

Principal Partner and Co - Founder

Company data provided by crunchbase