CVS Health · 1 month ago
Growth Marketing Director – CVS Media Exchange (CMX)
NY - New York
Full-time
Hybrid
Director/Executive
$100K/yr - $232K/yr
8+ years expCVS Health is the nation’s leading health solutions company, dedicated to transforming health care. The Growth Marketing Director for CVS Media Exchange (CMX) will lead a team of marketers to drive demand and create a clear market narrative for CMX’s product portfolio, leveraging insights and data to inform go-to-market strategies and sales tactics.
Health CareMedicalPharmaceuticalRetailSales
Responsibilities
Lead a team of strategic marketers to create a clear and differentiated market narrative around CMX’s audiences and product line
Define the positioning and go-to-market strategy and sales tactics for our product portfolio spanning owned & operated, offsite & self-service, measurement & insights, pharma, and technology automation
Partner cross functionally with all facets of the CVS and CMX business from Insights to Partnerships to Product to Client Success
Develop new innovative solutions and craft CMX’s products in a distinguished and packaged way
Create an annual marketing plan, in line with our roadmaps setting KPIs and measurement
Develop and direct the marketing and communications strategies for existing as well as new product launches
Ensure channel and consumer consumption data is elevated in advertiser outreach and sales materials including sell sheets, presentations, case studies, emails & newsletters, PR and events
Orchestrate cross-team involvement to ensure content and execution establish equity for CMX and intrigue for advertisers
Navigate and break down barriers with a good business case
Build our newly formed Growth Marketing arm and influence teams to think differently
Qualification
Required
8+ years of marketing experience with a strong foundation of B2B business development, digital media products & partnerships, and retail/CPG/pharma ecosystem understanding
6+ years of cross-functional leadership experience
4+ years of digital product marketing ownership, including examples of driving significant product & partnership growth
4+ years of digital media or retail media experience, including examples of testing and validating emerging opportunities
Bachelor's degree in Business, Marketing or related field or equivalent (HS Diploma and 4 years of experience) required
Preferred
Experience in business development and/or product marketing at a digital media vendor or retail media network for 2+ years
Clear understanding of the retail media landscape including the market position of each major player
Proven track record of the ability to work collaboratively with internal and external business partners in delivering incremental results
Intellectual curiosity and rigorous analytical experience and a strong familiarity with the digital and physical environment
Self-motivated, high capacity individual who can function and win in a demanding, performance-driven environment
Experience executing sales enablement and product marketing efforts across digital and non-digital platforms
Identifies potential risks and subsequent mitigation strategies when developing plans
Ability to orchestrate an internal cross-functional team to deliver flawless execution against a clear marketing vision
Demonstrated ability to work in a fast-paced environment with the need to navigate competing priorities while providing a strong client experience
Excellent communication skills that can be articulated in both written and oral forms across a diverse audience base
Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently
Empowers others to capitalize on new opportunities to continuously innovate and reinvent
Benefits
Affordable medical plan options
401(k) plan (including matching company contributions)
Employee stock purchase plan
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility
Company
CVS Health
CVS Health is a health solutions company that provides an integrated healthcare services to its members.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$4BKey Investors
Michigan Economic Development CorporationStarboard Value
2025-08-15Post Ipo Debt· $4B
2025-07-17Grant· $1.5M
2019-11-25Post Ipo Equity
Leadership Team
David Joyner
President and Chief Executive Officer, CVS Health
Chandra McMahon
SVP & CISO
Recent News
2026-01-25
Company data provided by crunchbase