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Boston Scientific · 1 month ago

Principal Omnichannel Programs Manager, Direct-to-Patient

USA

Full-time

Hybrid

Senior Level, Lead/Staff

$122K/yr - $232K/yr

5+ years exp

Boston Scientific is a leader in medical science, dedicated to solving significant health industry challenges. The Principal Omnichannel Programs Manager will lead consumer-centric omnichannel programs for patients navigating treatment for Urologic conditions, leveraging customer insights to drive engagement and product preference.

Health CareMedicalMedical Device

No H1B

Responsibilities

Understand mindset/behavior of consumers, patients, providers, and payers, including key barriers to adoption, to be able to effectively incorporate insights into the development of customer-centric, omnichannel, personalized objectives, strategies and programs

Leverage available and/or initiate new data collection and market research programs to analyze and apply the customer data in plan development efforts. Obtain and apply immersive knowledge of the customer and end user

Formulate and execute annual and long-range consumer marketing plans and programs; collaborate with leadership to set direction to achieve overall objectives

Collaborate with analysts and other stakeholders to create holistic campaign reports that provide actionable insights to key stakeholders and leadership. Evaluate program impact and reassess objectives and outcomes; responsible for continuous improvement of such programs; track results including identification and monitoring of key metrics

Oversee target audience programming, ensuring cross-functional partners deliver effectively and goals are met. Create a collaborative environment that encourages early problem-solving and proactively escalate and resolve issues with the right stakeholders

Keep abreast of industry standards and trends as related to responsibilities and communicate information to the organization

Position self as an expert in healthcare consumers and patient-facing marketing strategies and execution, playing a thought-leadership role by sharing customer knowledge and best practices with both internal and external teams

Effectively communicate and recommend fresh innovative and relevant ideas/plans to business partners and gain alignment

Communicate proactively to all levels of management and all stakeholders, managing expectations, timelines and logistics. Demonstrate creativity and agility by thinking creatively on the fly, applying analytical and problem-solving skills with a focus on customer experience and its intersection with viable execution

Contribute to leading, guiding and driving authentic omnichannel experiences. Function as an influencer who is a confident force for change that balances that with an openness to new insights, accepting challenges and leading with positive energy

Qualification

Omnichannel marketingCustomer insights analysisProject leadershipSalesforce Marketing toolsHealthcare marketing experienceFinancial analysisCommunicationCollaboration skills

Required

Bachelor's degree required

A minimum of 5 years marketing, communications, channel, account, or media management experience required

Up to 20% travel

Preferred

MBA preferred

Minimum 5 years of experience working directly in or adjacent to marketing in a healthcare company

Experience working directly in or having exposure to Salesforce, Salesforce Marketing tools (Marketing Cloud, Customer Data Platform), as well as the Microsoft Office suite of tools

A track record in leading and delivering complex large-scale projects and partnerships, often managing a range of internal and external stakeholders

Excellent communication skills, verbal and non-verbal, processing information efficiently, translating information effectively and keeping key stakeholders in-the-know

Strong program and project leadership skills, including the ability to lead through ambiguity and find clarity

Trusted professional with the ability to lead strong personalities and drive open items to effective resolution

Possesses strong financial analysis, budget planning, and management experience and skills