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Blue Trust · 3 hours ago

Social Media & Content Specialist

Alpharetta, GA

Full-time

Hybrid

Entry, Mid Level

1+ years exp

Blue Trust is a financial advisory firm that has been helping clients make wise financial decisions for over 45 years. They are seeking a Social Media & Content Specialist to manage their social media presence and create compelling content that reflects their brand and values across various digital platforms.

AdviceFinanceFinancial ServicesWealth Management

Culture & Values

Responsibilities

Develop and produce original social media content (graphics, reels, short-form videos, captions) across Blue Trust platforms — including LinkedIn, Instagram, Facebook, and YouTube

Translate brand campaigns into channel-appropriate stories

Use AI tools (Canva Magic Studio, ChatGPT, etc.) to streamline design and storytelling

Ensure all content reflects Blue Trust’s brand standards, biblical values, and compliance guidelines

Capture and curate advisor, client, and internal culture stories that reinforce Blue Trust’s mission

Write and design client-facing emails and newsletters in collaboration with the Digital Marketing Manager

Translate social and campaign stories into email formats (subject lines, layouts, and calls-to-action)

Ensure email content reflects Blue Trust’s brand standards, faith-forward voice, and compliance requirements

Support advisor-level email templates and localization needs

Manage the firm’s day-to-day presence on native social media platforms

Maintain content calendars and coordinate approval workflows with Marketing and Compliance

Schedule, publish, and monitor posts to maintain a consistent and professional online presence

Engage followers, respond to comments, and elevate community interactions that reflect the brand’s voice

Track trends and relevant conversations to keep Blue Trust’s content fresh and timely

Collect and analyze performance data (engagement, impressions, reach, click-throughs)

Prepare monthly and quarterly reports to inform campaign optimization and advisor engagement strategies

Partner with the Digital Marketing Manager to integrate social data into broader marketing dashboards

Collaborate with the Digital Marketing Manager to interpret data and recommend creative optimizations

Work closely with the Digital Marketing Manager on email campaigns — coordinating copy, design, scheduling, and post-send analytics

Partner with the Marketing team to create and distribute advisor-level social templates and content

Support the broader Marketing team in omni-channel initiatives that connect social, email, and web storytelling

Maintain organized content libraries and asset archives in field enablement platforms

Submit posts and content for compliance review as needed, ensuring timely approvals

Assist with influencer partnerships, community engagement, and social activations during events or campaigns

Monitor platform updates and recommend workflow improvements or new tools to enhance efficiency

Approaches work, interactions and relationships in a manner consistent with the Company’s Core Values

Maintains the highest Compliance standards by adhering to the company's Human Resources guidelines, Compliance policies and procedures, professional designation standards, and industry's regulatory standards to mitigate risk to the company

Qualification

Social media managementContent creationDesign tools proficiencyVideo editingWriting skillsCollaboration skillsOrganizational skillsProblem-solving skillsAdaptability