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Cardone Training Technologies, Inc. · 7 hours ago

Head of Lifecycle & CRM Marketing

United States

Full-time

Remote

Director/Executive

7+ years exp

Cardone Training Technologies, Inc. is seeking a Head of Lifecycle & CRM Marketing to drive their strategy for growing customer lifetime value through data-driven engagement. This role will own the full lifecycle marketing ecosystem and lead a small team to optimize CRM campaigns and collaborate with other departments to enhance customer retention and revenue growth.

AdvertisingAutomotiveEducationMarketing

Responsibilities

Lead the CRM and lifecycle marketing strategy to increase engagement, retention, and customer lifetime value across email and SMS

Manage and mentor a team of 2 to 3 marketers responsible for campaign execution, audience segmentation, and reporting

Build and scale automated lifecycle programs that nurture, retain, and reactivate customers through personalized communication

Collaborate closely with the Paid Media and Sales teams to create cross-channel strategies that engage, convert, and retain customers while driving revenue and LTV growth

Partner with the media, sales, and analytics teams to align acquisition, nurture, and conversion efforts across the full funnel

Define and manage lifecycle KPIs and dashboards to measure performance, retention, and LTV growth

Oversee list growth, segmentation, and deliverability, maintaining a healthy, high-performing database

Collaborate with creative, product, and analytics teams to craft compelling, brand-aligned communications that drive measurable results

Utilize HubSpot to build automation workflows, audience triggers, and dynamic personalization programs

Design and execute A/B testing frameworks to optimize subject lines, creative, and cadence for improved engagement and conversions

Ensure compliance with CAN-SPAM, TCPA, and privacy regulations, maintaining best-in-class deliverability standards

Present campaign insights, retention trends, and growth opportunities to senior leadership in clear, actionable terms

Champion a customer-first culture, leveraging behavioral data and insights to enhance journey mapping and messaging strategy

Qualification

Lifecycle marketingCRM strategyHubSpotA/B testingAnalytical skillsTeam managementCustomer-first cultureCommunication skillsLeadership skills

Required

7+ years of experience in lifecycle marketing, CRM, or retention strategy with a proven track record of driving customer LTV growth

At least 2 years of experience managing and developing teams in a fast-paced, performance-driven environment

Deep expertise in HubSpot or similar CRM platforms, including automation, segmentation, and reporting

Strong analytical skills with experience in A/B testing, experimentation, and lifecycle optimization

Experience collaborating with Paid Media, Sales, Analytics, and Creative teams to build integrated, cross-channel growth strategies

Excellent communication and leadership skills with the ability to influence across departments

Hands-on approach with comfort balancing strategy and execution

Strong understanding of CRM metrics, retention drivers, and performance measurement frameworks

Preferred

Background in lead generation, digital education, subscription-based businesses, or ecommerce preferred

Company

Cardone Training Technologies, Inc.

Cardone Training Technologies primarily develops visual and audio products geared towards enhancing individuals’ and corporations’ production through sales.

Founded in 1984

Aventura, Florida, USA

51-200 employees