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Kerr Dental · 8 hours ago

Marketing Manager

Brea, CA

Full-time

Hybrid

Mid, Senior Level

$102K/yr - $153K/yr

2+ years exp

Metrex is a leader in infection prevention with over 40 years of experience. They are seeking a Senior Marketing Manager to lead downstream marketing efforts for their Infection Prevention portfolio across North America, focusing on strategic growth and impactful campaigns.

Consumer GoodsHealth CareManufacturingMedical Device

Responsibilities

Strategic Planning: Develop and execute marketing plans that drive revenue and market share, including segmentation, positioning, and campaign strategy

Go-to-Market Leadership: Lead downstream strategies for existing products and new launches, ensuring alignment with customer needs and business goals

Demand Generation: Design and optimize multi-channel campaigns to generate leads and support sales growth

Event Management: Plan and oversee major tradeshows and dealer-specific events across North America

Sales Enablement: Create impactful sales tools and collateral to support field teams and dealer partners

Cross-Functional Communication: Present marketing strategies and performance insights to senior leadership and stakeholders

Stakeholder Collaboration- Work closely with product development, regulatory and legal teams to ensure marketing strategies align with healthcare compliance and product capabilities; translate clinical data into compelling marketing narratives

Customer Engagement Develop content and programs that educate and engage healthcare providers; Conduct research to understand customer needs and embed their feedback into all marketing efforts to refine messaging and improve campaign relevance

Thought Leadership and KOL Engagement- Identify and collaborate with key opinion leaders (KOLs) to amplify brand credibility and reach, Support speaker programs and webinars as part of broader engagement strategy

Integrated Marketing: Drive initiatives across digital, PR, content, promotions, and web to amplify brand and product visibility

Budget Oversight: Manage marketing budgets with a focus on ROI and resource efficiency

Performance Tracking: Monitor KPIs including MQLs, SQLs, and campaign metrics using dashboards and analytics

Market Intelligence: Stay ahead of competitive trends and regulatory changes to inform strategy

Agency Collaboration: Lead projects with external agencies and internal creative teams to deliver high-quality assets

Inclusive Messaging: Promote diversity, equity, and inclusion across campaigns and communications

Agility & Responsiveness: Adapt quickly to market shifts and emerging issues in infection prevention

Qualification

Downstream marketingCampaign developmentDigital marketingMedical device experienceIndirect business modelsCreative developmentLeadership abilitiesCommunication skills