Avalara · 6 hours ago
Director, Revenue Marketing - Emerging Segment
United States
Full-time
Remote
Mid Level
$153K/yr - $306K/yr
2+ years expAvalara is looking for a Director of Revenue Marketing focused on emerging segments to join their Revenue Marketing team, which is responsible for pipeline generation and customer engagement. This role involves developing full-funnel campaigns, collaborating with various teams, and utilizing data and automation to drive revenue outcomes.
Artificial Intelligence (AI)ComplianceFinancial ServicesSoftwareTax Preparation
Responsibilities
Develop and refine full-funnel campaign strategies in consideration of segment goals and pipeline targets
Use data and intent signals to prioritize plays by audience, funnel stage, and conversion opportunity
Partner with Sales and Product Marketing to ensure messaging resonates with buyers and accelerates decision-making
Lead campaign execution across inbound, outbound, and partner motions
Balance speed-to-market with in-market optimization, ensuring every campaign launches with a test-and-learn model
Improve performance through creative iteration and AI-assisted workflows
Design channel plans that align with funnel-stage intent, pipeline coverage gaps, and growth efficiency goals
Balance brand and demand investments across email, web, paid media, search, events, and partner channels
Partner with channel specialists to plan budgets, sequence activations, and align to quarterly goals
Manage targeting, content, and pace readiness across channels — ensuring the smooth handoffs to deployment teams
Monitor early signals and adjust inputs (audiences, CTAs, formats) based on performance trends
Partner with Marketing Ops and channel leads to improve return on investment and accelerate high-conversion plays
Lead a Revenue Marketing team
Standardize best practices across Revenue Marketing
Qualification
Required
2–15+ years of experience in B2B SaaS marketing
Experience leading revenue marketing teams with GTM understanding
Track record managing pipeline-driving campaigns and collaborating with Sales or RevOps
Experience with campaign tools such as Adobe, Marketo, 6sense, Salesforce, Drift, ON24, and Power BI
Deep familiarity with full-funnel metrics and pipeline performance optimization
Experience using AI tools to create content, test messaging, personalize journeys, and accelerate campaign execution
Benefits
Paid time off
Paid parental leave
Private medical, life, and disability insurance
Company
Avalara
Avalara is a cloud-based platform that provides tax compliance software and automated solutions.
5001-10000 employees
H1B Sponsorship
Avalara has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (26)
2024 (34)
2023 (36)
2022 (37)
2021 (39)
2020 (26)
Funding
Current Stage
Public CompanyTotal Funding
$841.01MKey Investors
BlackRockSusquehanna Growth EquityWarburg Pincus
2025-11-11Private Equity· $500M
2023-01-01Private Equity
2022-10-19Post Ipo Debt· $0.04M
Leadership Team
Scott McFarlane
CEO
Megan Higgins Knislis
SVP Global Partners
Recent News
2025-12-09
Company data provided by crunchbase