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Astera Cancer Care · 2 hours ago

Marketing/Digital Social Media Specialist - Healthcare

Edison, NJ

Full-time

Hybrid

Entry, Mid Level

2+ years exp

Astera Cancer Care is dedicated to providing excellence in patient care and community service. The Marketing Specialist will manage and enhance the local brand presence through digital marketing and social media, engaging with patients and the community through storytelling and data-informed outreach.

Clinical TrialsHealth CareHealth DiagnosticsHospitalOncology

Responsibilities

Create, schedule, and manage content across social media platforms (Facebook, Instagram, LinkedIn, X, YouTube, etc.)

Use AEO principles to improve audience engagement and optimize content reach through data insights and automation tools

Monitor engagement metrics, respond to comments/messages, and build authentic community relationships

Develop targeted digital campaigns to highlight services, team members, and community initiatives

Use simple AI-powered or automated tools (e.g., Canva Magic Studio, HubSpot, or Meta tools) to support efficient content creation and performance tracking

Perform minor updates to website content (e.g., bios, services, events, announcements)

Collaborate with external web developers for technical updates as needed

Ensure content is accurate, HIPAA-compliant, and reflects current services

Work with an agency to develop and implement SEO/SEM/AEO content

Collect, analyze, and report marketing performance data (social media engagement, website analytics, event turnout)

Apply AEO principles to continuously refine messaging, timing, and channel strategies

Identify opportunities for improving patient and provider engagement using digital insights

Maintain a content calendar and ensure brand alignment across all digital and community initiatives

Coordinate participation in health fairs, charity events, and other community initiatives

Organize in-office events (e.g., awareness months, educational sessions)

Design and distribute marketing materials (flyers, brochures, event signage)

Track and report on performance metrics (social media engagement, event turnout, etc.)

Develop marketing calendars and collaborate with leadership on messaging

Maintain relationships with local organizations and referral partners

Other duties as assigned to help drive our mission of improving the lives of everyone living with cancer

Qualification

Digital marketing strategiesSocial media managementContent creation toolsWebsite content managementGraphic design experienceWriting skillsOrganizational skills