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Loeb & Loeb LLP · 1 day ago

Marketing Technology Coordinator

New York, NY

Full-time

Hybrid

Mid Level

$65K/yr - $78K/yr

3+ years exp

Loeb & Loeb LLP is seeking a Marketing Technology Coordinator to enhance their digital marketing efforts. The role involves implementing and maintaining various digital marketing technologies, managing e-marketing campaigns, and ensuring data integrity to support the firm's marketing and business development strategies.

GovernmentLaw EnforcementLegal

Responsibilities

Campaign Coordination: Partner with the Business Development and Marketing Communications teams to manage e-marketing campaigns from concept through to data analysis, ensuring seamless execution and measurable outcomes

Experience Management: Conduct research on matters and clients to enhance the firm’s experience management system. Responsibilities include drafting narratives, assigning industry categories, uploading logos, and updating client descriptions

Data Integrity Management: Oversee data integrity projects including cleansing and merging duplicate contacts. Advocate and implement CRM best practices to enhance database quality and usability

Content Management: Regularly update the firm's website and other digital platforms; add new content, perform content audits, fix broken links, correct typos, and refresh outdated information

Website Optimization: Assist in various website projects, including content updates, redesigns, and SEO audits, to enhance user experience and search engine rankings

Lead Analysis: Monitor and analyze new business leads across digital channels such as websites, emails, and social media, translating data into actionable insights for business development

Technical Support: Provide ongoing support to the marketing, business development, and secretarial teams by resolving any issues related to the marketing technology stack

System Integration Monitoring: Ensure reliable data integration across various systems and support the implementation of new software solutions within the marketing department

Additional Responsibilities: Take on other tasks and projects as needed to support the firm’s marketing and business development objectives

Qualification

CRM (Dynamics 365)CMS (Sitecore)Email marketing softwareGoogle AnalyticsExperience managementMS OfficeAdobe AcrobatAnalytical skillsCommunication skillsOrganizational skillsProblem-solvingProject management