iCRYO · 1 month ago
Marketing Specialist - Hybrid
Burleson, TX
Full-time
Hybrid
Mid LeveliCRYO is an upscale wellness service retailer focused on providing professional recovery services. They are seeking a Marketing Specialist to manage digital advertising campaigns, create engaging content, and promote their brand at community events.
FranchiseHealth CarePersonal HealthWellness
Responsibilities
GoHighLevel (GHL) Platform Management - Build, optimize, and manage sales funnels, pipelines, automation workflows, and full GHL CRM functionality. Create and monitor SMS/email marketing campaigns within GHL. Maintain lead tracking, reporting dashboards, and follow-up sequences to improve conversions
Digital Advertising & Campaign Management - Create, launch, and optimize Meta (Facebook/Instagram) ad campaigns. Perform A/B testing on creatives, audiences, and copy to maximize performance. Manage budgets and provide performance reports to leadership
Creative Production & Graphic Design - Develop engaging graphics, promotional materials, and digital assets for ads, social media, and website use. Act as the creative lead for all brand content. Manage social media photoshoots including planning, shot lists, props, coordination, and execution. Source or create daily content across all social media platforms (Reels, posts, stories, email graphics, etc.)
Social Media Management & Strategy - Produce daily content that aligns with brand identity and campaign goals. Conduct trend research to develop fresh, relevant creative ideas. Establish and maintain a data-driven social media strategy to increase brand awareness, engagement, lead generation, and revenue. Track social performance metrics and prepare weekly and monthly insights reports
Community Engagement - Research and identify relevant local events, expos, business meetups, and networking opportunities. Attend at least one community event per week to promote services, generate leads, and build partnerships
Collaborate with the internal team on promotions, launches, and marketing initiatives
Maintain brand consistency across all channels
Support special projects, campaigns, and events as needed
Qualification
Required
Strong proficiency with GoHighLevel (GHL) — funnels, pipelines, automations, triggers, forms, calendars, and CRM operations
Proven experience running Meta Ads with measurable results
Graphic design skills (Canva, Adobe Suite, or similar)
Strong creative direction and marketing storytelling skills
Experience with social content creation for Reels, short-form video, and lifestyle branded content
Excellent copywriting and communication skills
Ability to analyze data and make strategic marketing decisions
Reliable transportation for attending weekly events
Ability to work 25–30 hours per week with a blend of remote and in-office workdays
Company
iCRYO
iCRYO is a premium healthcare franchise that offers Cryotherapy, IV Therapy, Body Sculpting, Infrared Sauna, and more.
Founded in 2015
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Aric Lemon
Principal CEO
Rick Crews
CEO Wellvest Ft Lauderdale LLC
Recent News
2025-10-02
2025-10-01
Company data provided by crunchbase