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Clayton State University · 1 month ago

Assistant Vice President, Marketing & Communications

Morrow, GA

Full-time

Onsite

Senior Level

5+ years exp

Clayton State University is a higher education institution located in Morrow, Georgia, committed to broadening access to quality education. They are seeking an Assistant Vice President for Marketing & Communications to lead the university's marketing strategies, enhance brand visibility, and manage internal and external communications.

Higher Education

Responsibilities

The AVP will inspire a culture of collegiality, professionalism, and collaboration within the departments under their supervision and across campus

Plan, develop, and execute a comprehensive marketing and communications strategy that supports the overall mission and objectives of Clayton State University. This will include oversight of visual strategy, multimedia relations (including videography and photography), website, graphic design, social media platforms, digital content, media relations, and internal communication (i.e., LochNet, etc.)

Serves as the University's primary media contact and chief spokesperson, when appropriate

Assist with Strategic initiatives and projects inside or alongside the Presidential Office

Envisions, develops, and implements a successful university-wide marketing and communications strategy aligned with CSU's strategic plan and strategic enrollment goals

Assesses, manages, and leads a high-performing team of professionals in marketing, communication, design, media relations, crisis, and digital communications strategy deployment

Integrates University Marketing and Communications into the University ecosystem, encompassing decentralized marketing and communication professionals, to support and achieve University goals and priorities

Guides communication planning with campus partners, including but not limited to enrollment management and student success, provost's office, athletics, research and innovation, student affairs, university advancement, and business and finance

Builds and maintains solid working relationships with faculty and staff to promote their work and its impact on building a transformative educational experience for students

Champion efforts to articulate the identity and branding clearly and concisely for the University for both internal and external audiences

Provide ongoing thought leadership to identify specific opportunities to advance the reputation of Clayton State University and utilize a creative communication approach to maximize those opportunities

Provide leadership and active management of the marketing and communications team, including publications, the website, media, and public relations

Collaborate with key stakeholders to produce compelling cases for support, campaign and recruitment materials, impact reports, and targeted communications. Central to this responsibility is directing storytelling efforts that highlight student success, faculty achievement, research impact, and donor generosity

Serve on the University Commencement Committee and assist with the coordination of speakers, speeches, media, and other pertinent procedures

Develop a robust digital marketing strategy that increases the University's engagement with key audiences

Develop a proactive media relations strategy and program designed to enhance the image and reputation of the University in the media, among the public, and with other constituencies. In addition to media relations, this strategy will also include a comprehensive crisis communications plan. Serve as an active member of the University's Crisis Management Team

Develop a set of metrics to assist in evaluating the effectiveness of all University marketing communications programs

Qualification

Higher education marketingDigital marketing strategyMedia relationsCrisis communicationCommunications strategyBrand managementData analysisCommunicationTeam leadershipInterpersonal skillsCritical thinking

Required

Bachelor's degree in communications, public relations, marketing, journalism, business, or related field

At least 5 -7 years' experience in higher education marketing and communications or related field

At least 4 years of supervisory experience of professional staff

Significant experience in communications and marketing, preferably in a higher education environment or enrollment marketing experience, with a proven track record for developing and implementing strategic marketing plans

Experience with digital marketing analytics and CRM tools (e.g., Element451, Hootsuite, Google Analytics, etc.)

Excellent communication skills, both oral and written

Must be proficient in Banner, Microsoft Office suite, and data analysis

Experience with marketing and communication strategies within the field of enrollment (including CRM campaign strategies) and retention

Strong written and oral communication skills and editing skills

Excellent critical thinking skills, analytical skills, and attention to detail

The ability to work independently and with minimal supervision, as needed