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Matterport · 22 hours ago

Vice President, Marketing, Matterport

Arlington, VA

Full-time

Onsite

Director/Executive

15+ years exp

Matterport, a brand of CoStar Group, is the global leader in 3D digital twin technology and AI-driven solutions for the built world. The Vice President of Marketing will define and execute the B2B marketing strategy, overseeing all aspects of marketing to drive growth and adoption of Matterport solutions in the commercial real estate sector.

3D TechnologyCloud ComputingData VisualizationPropTechVirtual Reality

Hiring Manager

Natalie Hartley

Responsibilities

Define Matterport’s marketing vision and strategy in alignment with CoStar Group’s corporate objectives

Position Matterport as the global market leader in digital twins, AI-driven property insights, and spatial technology

Partner with Product, Sales, and Research to develop go-to-market plans that prioritize target audiences, craft compelling value propositions, and accelerate adoption

Oversee development and execution of multi-channel marketing campaigns that drive acquisition, retention, and brand leadership

Direct product launch planning and execution, ensuring consistent, differentiated messaging and impactful campaigns

Provide insights into market trends, competitive activity, and customers’ needs to guide positioning and strategy

Establish metrics, dashboards, and reporting to measure marketing’s impact on sales, revenue, and client engagement

Leverage data-driven insights to continuously optimize spend, ROI, and campaign performance

Ensure customer feedback and market intelligence inform product marketing, sales enablement, and client engagement initiatives

Build brand awareness, perception, and preference for Matterport across the commercial real estate sector

Champion thought leadership initiatives, including high-visibility industry events, partnerships, and content programs

Ensure Matterport is recognized as the cutting-edge proptech solution within commercial real estate

Recruit, develop, and retain a diverse, high-performing marketing team

Foster a culture of innovation, collaboration, and accountability within the Matterport marketing team and across CoStar Group

Collaborate closely with CoStar Group’s centralized Marketing Services and Operations teams to deliver best-in-class execution

Qualification

B2B marketingGo-to-market planningDigital marketingDemand generationProduct positioningData-driven insightsTeam leadershipInnovation mindsetExecution excellenceCommunication skillsCollaboration

Required

Bachelor's degree required from an accredited, not-for-profit University or College

15+ years of progressive B2B marketing experience, ideally in SaaS or technology industries

Proven success leading global marketing strategies for innovative products in high-growth companies

Deep knowledge of go-to-market planning, digital marketing, demand generation, and product positioning

Demonstrated ability to translate market trends and customer insights into actionable strategies

Strong business acumen and track record of delivering measurable business impact

Superior communication, presentation, and stakeholder management skills, including executive-level influence

Experience building and leading marketing teams in a complex, matrixed, $1B+ organization

Strategic Vision: Ability to define and execute a long-term vision that balances innovation with business outcomes

Leadership & People Management: Proven ability to attract, develop, and inspire high-performing teams

Market Insight: Skilled at leveraging qualitative and quantitative data to anticipate market shifts and inform strategy

Innovation Mindset: Creative and entrepreneurial thinker who embraces new ideas, technologies, and approaches

Collaboration: Strong ability to work across functions in a highly matrixed environment

Execution Excellence: Consistent record of delivering measurable results through integrated, scalable campaigns

A track record of commitment to prior employers

Preferred

MBA or equivalent advanced degree

Passion for technology and innovation, with expertise in areas such as AI, data, and digital experience platforms

Benefits

Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug

Life, legal, and supplementary insurance

Virtual and in person mental health counseling services for individuals and family

Commuter and parking benefits

401(K) retirement plan with matching contributions

Employee stock purchase plan

Paid time off

Tuition reimbursement

On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes

Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups

Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks