PPC (Lead) Consultant - Apilayer jobs in United States
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Idera, Inc. · 1 month ago

PPC (Lead) Consultant - Apilayer

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level

Idera, Inc. is a leading provider of powerful, scalable APIs used by developers and businesses worldwide. They are seeking a skilled PPC Consultant to drive high-impact paid acquisition strategies across their portfolio, responsible for planning, executing, and optimizing paid advertising campaigns across multiple platforms.

B2BSoftware

Responsibilities

Develop and manage PPC campaigns across Google Ads, Bing, LinkedIn, and other relevant platforms
Conduct keyword research, audience targeting, and competitor analysis
Monitor and optimize campaign performance to improve CTR, conversions, and ROAS
Create compelling ad copy and collaborate with design teams for engaging creatives
Perform regular A/B testing on ads, landing pages, and targeting strategies
Analyze performance data and provide actionable insights and recommendations
Manage budgets, forecast performance, and ensure cost-efficient spending
Stay updated on industry trends, platform changes, and best practices
Prepare detailed performance reports and present findings to the team

Qualification

Google AdsGoogle AnalyticsPPC strategyA/B testingPerformance marketingAnalytical skillsCopywriting skillsSaaS experienceCommunication

Required

Proven experience as a PPC Specialist/Consultant managing high-volume campaigns
Strong proficiency with Google Ads, Google Analytics, and other paid media tools
Excellent analytical skills with the ability to interpret data and make strategic decisions
Experience with SaaS or API-based solutions is a strong plus
Strong copywriting skills and familiarity with A/B testing methodologies
Ability to work independently and deliver results in a fast-paced environment
Strong communication and presentation skills

Preferred

Experience with technical or developer-focused products
Familiarity with conversion tracking, tagging, and marketing automation tools
Background in performance marketing for B2B SaaS

Company

Idera, Inc.

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Idera, Inc. has always focused on the end-user, and helping software users make real-time technical decisions in business.
dateFounded in 2000
location
Houston, Texas, USA
people-size501-1000 employees
web-link
https://www.ideracorp.com/

Funding

Current Stage
Late Stage
Total Funding
unknown
Key Investors
Partners Group
2021-01-22Acquired
2019-05-23Private Equity

Leadership Team

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Carrie Consolvo
HR Business Partner
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