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General Mills · 2 hours ago

Influencer & Content Specialist, Pillsbury (Remote Eligible)

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

General Mills is a company that prioritizes being a force for good and expanding learning opportunities. The Pillsbury Influencer & Content Specialist will plan and execute influencer marketing initiatives, manage relationships with creators, and ensure that brand campaigns achieve cultural relevance and consumer connection.

Food and BeverageFood ProcessingManufacturingSnack FoodWholesale

No H1B

Responsibilities

Build and execute against best-in-class content strategy plan

Steady pulse on social media trends, spotting cultural moments, topics, or trends and elevating opportunities to brand teams for rapid approval and activation

Execute against established influencer tactical plans, ensuring timelines, deliverables, and approvals are met

Own and complete content planning and social influencer strategy templates designed by Influencer and Content Planning Director

Coordinate day-to-day execution with agencies and selected influencers

QA influencer content for brand safety, platform standards, and cultural alignment

Support the implementation of Director/agency feedback and manage revisions with creators

Establish and track campaign metrics in real time (reach, engagement, conversions) in partnership with optimization and escalate issues to Director or agencies as needed

Identify optimization levers during campaigns (e.g., posting cadence, format, creator mix) and recommend adjustments

Own and complete optimization and performance reporting templates designed by Influencer and Content Planning Director

Champion and implement governance and guardrails for continuous activation established by the ICP Director

Support Brand and Marketing Expert Team (MET) planning sessions, leveraging culturally engaged influencer lens to enhance brainstorms for activation ideas and improve execution timing

Coordinate content and influencer deliverables with content production peers to ensure consistent storytelling across MET outputs

Support content planning by mapping creator deliverables to broader content calendars and ensuring influencer output integrates with brand storytelling

Share creator opportunities and social-first activation ideas to integrate into content, media, and retail media plans

Review influencer briefs and contracts to confirm compliance with disclosure and platform guidelines

Ensure creators apply appropriate FTC disclosures and brand-safety guardrails in all posts

Maintain up-to-date compliance trackers and playbooks for reference by MET and agencies

Escalate non-compliance issues quickly and propose corrective actions

Qualification

Influencer marketingContent creationSocial media strategyCampaign metrics trackingCross-functional collaborationConsumer empathyAnalytical skillsCommunicationCreative thinking