World Travel Holdings · 1 month ago
Senior Search Marketing Analyst
United States
Full-time
Hybrid
Senior Level
5+ years expWorld Travel Holdings is the nation’s largest cruise agency and award-winning leisure travel company. They are seeking a Senior Search Marketing Analyst to manage complex SEM campaigns, analyze performance data, and collaborate with cross-functional teams to drive marketing initiatives that support business goals.
Travel
Responsibilities
Plan, execute, and optimize complex SEM campaigns across Google Ads, Bing Ads, Search Ads 360 and other relevant platforms
Analyze program performance data to provide actionable insights, improve ROI, and inform strategic decisions
Proactively remain informed on industry innovations, particularly AI applications in search, to continually enhance strategies and processes
Collaborate with cross-functional teams, including eCommerce, brand managers, design and merchandising, to execute an integrated marketing approach
Leverage AI-driven tools and automation to improve targeting, bidding, messaging and overall program efficiency
Prepare detailed reports and presentations for leadership, translating complex data into clear, actionable recommendations that align with business goals
Qualification
Required
5-7 years of experience managing sizable and complex Search Engine Marketing (SEM) programs
Strong proficiency in Google Ads, Microsoft Ads, Search Ads 360 and analytics platforms and other SEM platforms
Passion for data analytics and fluent at leveraging analytics tools (Google Analytics, Tableau, Excel, or similar)
Comfortable adopting and testing emerging technologies, particularly AI-driven marketing solutions
Strong problem-solving skills with a results-oriented mindset
Excellent communication skills, with the ability to convey technical insights to non-technical stakeholders
Demonstrated experience with other paid channels optimized toward program goals (e.g., social media, display, programmatic)
Plan, execute, and optimize complex SEM campaigns across Google Ads, Bing Ads, Search Ads 360 and other relevant platforms
Analyze program performance data to provide actionable insights, improve ROI, and inform strategic decisions
Proactively remain informed on industry innovations, particularly AI applications in search, to continually enhance strategies and processes
Collaborate with cross-functional teams, including eCommerce, brand managers, design and merchandising, to execute an integrated marketing approach
Leverage AI-driven tools and automation to improve targeting, bidding, messaging and overall program efficiency
Prepare detailed reports and presentations for leadership, translating complex data into clear, actionable recommendations that align with business goals
Preferred
Certification in Google Ads, Search Ads 360, or related platforms
Experience with marketing automation platforms and CRM systems
Knowledge of SEO fundamentals as they relate to paid search strategy
Benefits
100% remote role with flexible work arrangements
Collaborative, fast-paced, and forward-thinking marketing team
Opportunities to innovate and shape the future of our paid media strategy
Working in the exciting and fast-growing cruise industry
Company
World Travel Holdings
World Travel Holdings — the world's leading cruise agency and award-winning leisure travel company
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Donald Graff
Chief Financial Officer
Alison Duncan
Brand Manager, Partner Brands
Recent News
2025-09-27
Company data provided by crunchbase